Learn How to Increase Your Impact and Attract Funders
Katherine S. O'Donnell ? Brand Visibility ? Communications Expert
Founder ? Brand Visibility Coach & Communications Consultant ? Helping People, Businesses & Nonprofits Amplify Their Brand and Communicate with Impact ? Follow for More ? Let’s Connect. ??
Did you know your brand is the basis of everything you will do for the organization?
This is also where you will determine your story, if you haven’t already.
Every nonprofit has a story to tell.
Your story needs to pull at people’s heart strings.
You’ll start with your who, what, where, when, how, and why.
Always focus the most on your why.
Why are you doing what you’re doing?
Go through…
? Who you are.
? What you’re trying to accomplish.
? Where you are focusing your work.
? When you need the most help (such as fundraisers, events, crisis situations, etc.).
? How you are accomplishing the work (always mention how donor support allows you to accomplish what you are - use examples whenever possible).
?…and then back to your why.
This will be your most powerful statement.
Help people understand why you’re doing what you’re doing.
Allow them to feel your emotion, even if it’s raw.
Give people a chance to connect with you.
This strategy can help increase your impact and attract funders.
-Katherine
PS - Want to learn more on Best Strategies for Nonprofits? I created an e-course which focuses on branding, messaging, communications, marketing, social media, public relations, media relations, and fundraising for your nonprofit. Let's bring new ideas to light for you and your nonprofit. Download the e-course today. Click here.
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1 年Awesome! Looking forward to more of your posts.
Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Product Marketing | Masters in Expanded Media @ Hochschule Darmstadt.
1 年Very well articulated
Are you hiring? My team can help!
1 年Great stuff
Above-and-Beyonder Purpose-Driven Youth| International Author/Speaker| Time Priority Workshops and Books 4 Kids, Youth, College| TOP 50 MOST IMPACTFUL | 250 RISING STAR INFLUENCERS| TOP 100 THOUGHT LEADERS|??Mama Liz???
1 年Great suggestions for #NPOs Katherine S. O'Donnell You have to let them into your why, so they can share it, too! ?? Mama Liz ???
Driving Growth through Operations, Business Development, and Strategic Account Management | Fractional SMB BD & Ops | Franchise Consulting
1 年Agreed Katherine! Being able to tell a good story is an extremely valuable skill in many types of businesses!