Learn How ChatGPT and AI are Transforming PR
Robert Geller
Corporate & Executive Communications ? Converts Brand and IP Potential into Impact and Results
The last two?PR: Done and Doner podcasts?focused on ChatGPT and AI in PR. In?Episode 16, we invited a panel comprising Fusion PR account directors? Mark Prindle ?and? Diana Bost , and? Stefano Pacifico , CEO and Co-founder of?Epistemic AI, a company that uses AI for drug discovery.
Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take. Both Mark Prindle and Diana Bost shared how they are using the tech to help with their work; while Mark had amusing stories about geeking out on AI apps with his 10-yeard old son.
We covered:
In?Episode 17, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.?The session included:
Tressa Robbins , Vice President of Customer Onboarding,?Burrelles
It was great to learn how the PR tech vendors are moving quickly to adapt. A common concern is: will AI take my job away? But that would not be a good business model, would it, for those who sell solutions into PR and marketing? Chatbots are a poor substitute for paid seats.
Frank Strong did a great job discussing the PR tech vendor landscape, referencing this?comprehensive post. Zach and Tressa discussed AI adoption at Propel and Burrelles, respectively. Other vendors’ AI moves were discussed too, including: