Learn Game Localization Essentials with Us!

Game Localization is a specialized field within the broader domain of localization, focusing on adapting video games for different linguistic, cultural, and technical markets. This process involves not only translating the game's text but also modifying graphics, adjusting content to fit cultural norms, and ensuring technical compatibility with different hardware and software standards.

Importance of Game Localization:

1. Cultural Relevance: Localization ensures that a game resonates with players in different regions by considering cultural sensitivities and preferences, which is crucial for creating an engaging and immersive experience.
2. Broader Market Reach: It expands the potential audience for a game by making it accessible and appealing to players in various linguistic and cultural backgrounds.
3. Increased Revenue: Localizing a game can significantly boost sales and profitability by tapping into new markets.
4. Reputation and Branding: Well-localized games enhance a company's image and brand perception globally, establishing them as considerate and inclusive.
5. Compliance with Local Regulations: Certain regions have specific regulations regarding content. Localization ensures compliance with these regulations, avoiding potential legal issues.

Benefits of Upskilling in Game Localization at the Localization School:

1. Expert-Led Training: Learning from industry professionals like Carme Mangiron, who have extensive experience and knowledge in game localization.
2. Comprehensive Curriculum: The school covers a range of topics, from the basics of game localization to specific challenges like text types, creativity, humor translation, and cultural adaptation.
3. Hands-On Learning: Practical sessions and real-world case studies offer a deeper understanding of the tools and methodologies used in the industry.
4. Networking Opportunities: Connecting with peers and industry professionals, offering opportunities for collaboration and employment.
5. Understanding Industry Trends: Staying updated with the latest developments and technological advancements in the field of game localization.
6. Career Advancement: Enhancing skills in game localization can open doors to specialized roles within the gaming industry, making participants more marketable and increasing their career prospects.
7. Cultural Sensitivity: Gaining insights into how different cultures perceive and interact with games, which is vital for producing successful global releases.
8. Certification: Receiving a certificate of participation upon completion, which can be a valuable addition to a professional portfolio.

In summary, joining the Localization School to upskill in game localization provides a blend of theoretical knowledge and practical skills, industry insights, networking opportunities, and a comprehensive understanding of the unique challenges and opportunities in this field.

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Carme Mangiron , PhD, is a lecturer and a member of the research group TransMedia Catalonia at the Universitat Autònoma de Barcelona. She is the Director of the MA in Audiovisual Translation and has extensive experience as a translator, specializing in software and game localization. Her research interests include game localization, game accessibility, audiovisual translation and accessibility to the media. She has published extensively in international journals, participated in several research projects and is one of the principal investigators of the Researching Audio Description: Translation, Delivery and New Scenarios (RAD), funded by the Spanish Government. She is co-author of Game Localization: Translating for the Global Digital Entertainment Industry (O’Hagan and Mangiron, 2013), one of the editors of Fun for All: Translation and Accessibility Practices in Video Games (Mangiron, Orero & O’Hagan, 2014) and the main organiser of the Fun for All Conference, about game translation and accessibility, which is held at UAB every two years.