Learn From Hilda. Being in the Guinness book of record was not her starting point

The courageous Nigerian chef Hilda Baci shattered the Guinness world record for the longest cooking time (individual). There are many things every entrepreneur can learn from this feet, including and most especially those just starting up in business.

You must note that prior to this achievement:

• Hilda has been in over 2M google searches
• Hilda has been putting great cooking content on social media platforms and winning cooking competitions
• She has been on top of her game and has carried this identity as a master chef before now
• She has been working hard, souring over setbacks and disappointments… hence it’s not an overnight success as many may think

So you must learn to:

Put in the work

It doesn’t just happen overnight. Take advantage of social media, and other media platforms to grow your brand.

Keep at it

It may take time. For some a year, for some 2 years, for some even a decade. But keep at it, keep growing, keep refining your product, services and your skills. Most time people will see the physical manifestation and will never know the amount of work that has gone into it. It’s for them to see your results n for u to do the work required.

Seek for great platforms

Like Hilda, look for global platforms that will show you to the world, stop hiding, get noticed and soon the world will notice you. Create and attract audience, followership, and be in the face of your customers.

Be U….Be different!

Don’t struggle by trying to be what you are not. Hilda is a cook, not a stylist. Do U, and not someone else. You are unique in your own way. Showcase that uniqueness to the world and soon they will be cheering u on, like many stayed nights rooting for Hilda Baci

Commercialize and wait for it to roll in

This may also take time. But will come. Get paid for the level where you are, charge for your service and make it available and accessible. Improve and increase the fees subsequently. The boom may delay, but wait, wait a little longer, it will come as long as you stay true and consistent to the cause.

#ndpeters #business #strategy