A leap of faith – jumping from the ‘Corporate Blandwagon’
In today’s competitive B2B world, blending in means missing out. Typically, B2B businesses rely on ‘safe’ communications that might tick all the right boxes in the boardroom (or ‘bored-room’ as we like to call it) but outside of it, they fail to make real impact and deliver.
So, how can businesses make the shift and take the leap of faith, away from the corporate ‘blandwagon’?
1. Embrace your uniqueness
Businesses create a habit of trying to sound like everyone else in their industry. They mimic their competitors, hoping to yield the same results. But instead, it creates an indistinguishable homogenised world of visual and verbal blandness that simply blends into the background and neither captivates nor inspires a soul.
Instead, businesses need to focus on what makes them unique – ie. why they exist, what’s in it for their audiences and give people genuine reasons to believe – they should speak with authenticity, not corporate formality.
2. Be brave
Standing out requires bravery – whether that’s telling an emotional story, being deliberately provocative or laying down an irresistible call to action.
Be brave enough to stand out – it’s what audiences will remember!
Playing it safe with communications might seem like the less risky option, but it comes at a higher price: an audience left completely uninspired (if they notice you at all). So, the real danger isn’t in trying something bold and failing, it’s staying stagnant and never trying to stand out at all.
Instead of asking, “What if it doesn’t work?” shift your perspective to “What opportunities are we missing by not taking the leap?”
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3. Less is more, right?
Information overkill is real. It’s everywhere. The last thing people need are more jargon-filled posts, more papers and more publications – “less is more”, as they say. But “more is more” too – simpler, more motivating, more absorbing, more relevant and more timely. That’s how to captivate people, to grab and hold their attention, and encourage them to act.
4. Balance ‘magic’ and ‘logic’
Communications that are unique, brave and captivating aren’t reckless – they’re balanced. They combine creative ‘magic’ with the smartest of logic. Together, they’ll make communications both memorable and actionable – ultimately captivating your audience.
Sticking to the corporate ‘blandwagon’ won’t help you stand out or inspire anyone. To truly engage audiences, communications must be distinctive, different, and designed to captivate.
Want to learn more about captivation?
Be a ‘Vanilla Killer’, join the ‘Indistinction Rebellion’, end ‘Corporate Blanding’ and become an ‘Anti-Bored-room’ advocate!