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Like pretty much every brand across the country, we had our launch event this month. Springboard 2020 was a fast-paced event with a range of speakers, on a range of topics. From video to social, charity to legislation and sales skills to systems, pretty much everything was covered. What I found interesting was the consistency in the diversity. The personalities and styles of our speakers diverged massively, but the consistency was in the message. And the message was in fact consistency.
Whatever you decide to do, from prospecting to video to social to charity, do it authentically and do it consistently. Don’t try selling on social for a week or two and then decide “it doesn’t work”. Don’t try regular phone calls to your database for a month and then decide “it doesn’t work”. Commit to your plan and do it consistently. This was pretty much the same message from every speaker, no matter what their topic.
But the classic for me was from Alexander Phillips, widely considered as the top agent in the country. He makes 500 calls per week. Yep. 500. He doesn’t have time to do video for his properties, he doesn’t spend much time on social. He calls 500 people every single week. Salespeople don’t like hearing that message, and I guarantee if you ask any of the Springboard attendees what they are going to change as a result of being part of the event, they would tell you that they are going to embrace Facebook Live (thanks Lisa Novak), improve their presence on social channels (thanks to Tiffany Wilson and Stu Benson), work on their video skills (thanks to Virable) or send a profile video before a listing appointment (thanks Andrew Lutze).
Will any of them be saying they are going to make more calls? Probably not. Do they even remember he said it? I am sure a large percentage will not. But the reality is real estate is still a relationship business, and as useful as all of the technology can be, it will never replace actually picking up the phone and talking to your potential clients. Stop looking for the magic formula and just pick up the phone!
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2 年Leanne, thanks for sharing!
Highly skilled Business Development Manager
5 年Thanks Leanne. My sentiments, exactly.
?? I help Professionals use video to present their expertise & authority engagingly in the pursuit of their goals. ?? FtF or online ?? |video coach| presenter & speaker training|
5 年Video on Social networks is a powerful and under-utilised tool for Agents. There are a handful of agents being smart and creative about their approach to social videos - and success has followed for them.
Business Broker- Motel and Tourism Specialist
5 年It can often depend on the clients, who they are and what they do. I sell motels and face to face certainly works better for most Moteliers. If they’re not busy most of them love a chat, and a sharing of industry information and ideas. Also it’s the best way of establish a trusted relationship.
The Media Coach | Brand & Business Growth Speaker- Top Ten Aus | Marketing Specialist | REB Coach of the Year | Agent School Director
5 年Every touch point works in combination not isolation and your offline strategies are pinnacle for agents success. Word of mouth and now word of 'mouse' is real ??