Lean Startup - Am I doing it right?
One question I get all the time is how to do "The Lean Startup" right, so I thought I'd take a minute and share the canonical answer.
The shortest 5 step description I can give goes as follows:
- Articulate your hypotheses (guesses about the unknowns) using the Business Model Canvas (BMC).
- Get out of the building and test these hypotheses using Customer Development.
- Validate learnings by building Minimum Viable Products and getting them in front of customers.
- Iterate (small variation, no real change in BMC) or Pivot (something changed in the BMC) as needed.
- Build - Measure - Learn (aka rinse, lather, repeat - because this is an iterative process, and yes you have to get out of the building more than once)
Now the hard part is creating a product people love - not getting the the Lean Startup methodology right.
To learn more in-depth about the Lean Startup and how to do it right, I recommend taking the canonical free course " How to Build a Startup" from the father of the movement himself, Steve Blank.
Short & Sweet.