The Leads Are In--Are You Ready?

You just got your new lead order in from the broker who has promised you that you will no doubt fund a few hundred thousand from his files. You are ready to attack the new file, But are you ready? Are you going into battle with all the tools needed to get the most out of your investment? Here are just the basics.

1. Have an automated dialing system in place to maximize connections and track results. 

2. Make sure you have a CRM to text and email your list

3. Make sure you have the proper software in place that will have your incoming calls viewed as local numbers. ( merchants are no longer picking up calls coming in all day long from 718,347,212,516 area codes, they are wise to the game)

Once you make contact, here are some of the relationships you will need to get the most out of your leads. Make sure you have these relationships in place or you will be wasting your time.

1.Multiple lenders( who you can trust) to bring your challenging deals. Meaning your deals that are stacked, low credit scores, or even defaults.

2.Have lenders in place to go to with your merchants that have collateral. The merchants may be leveraged but they may also have property they can leverage.

3.Establish relationships with equipment leasing and factoring companies. A few weeks back one of our clients funded a 50,000 MCA from our leads. After talking more with the merchant the client informed him he needed 300,000 to fill a purchase order. Not only was our client able to secure 50,000 in a cash advance, but he was also able to secure another 300,000 to assist the merchant in filling hos order. This would never have happened if he did not have the proper relationships 

When you invest in leads, make sure you have all the tools in place to get the most out of your investment.