Leads in B2B SaaS, Webinar Marketing, and More
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In this week’s edition:
?? How to Generate More Top-Of-Funnel Leads in B2B SaaS︱Bessemer Venture Partners
To begin generating more leads for B2B SaaS businesses, establish a clearly defined product-market fit, as recommended by go-to-market leaders. Next, craft a thought leadership plan that resonates with your target audience—and remember to explore built-in distribution strategies to maximize your results. Additional tactics for capturing leads involve creating niche content and building a memorable brand that stands out from the crowd.
?? Collaborate with Local Influencers to Drive Global B2B Content Marketing Success︱Search Engine Journal
Collaborating with influencers or SMEs (subject matter experts) has become essential for achieving global B2B marketing success. Working with SMEs who have a wide local following enables brands to connect with diverse international audiences and establish brand trust. Such partnerships foster a strong brand community, which drives more inbound leads and international market growth. But thorough research is necessary to choose the right influencers for successful collaborations.
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B2B brands must change their perspective on the customer journey. It’s no longer sufficient to focus solely on making a sale; instead, brands need to shift their focus toward the concept of the ‘forever customer,’ recognizing that the customer relationship extends far beyond the initial transaction. In today’s B2B markets, generating revenue heavily relies on post-sale engagement. Therefore, businesses should strive to provide excellent experiences both before and after the sale to achieve sustained success.
?? How to Build a B2B Lead Gen Webinar︱MarketingProfs
With their ability to engage and educate audiences, webinars serve as a core driver of lead generation. If you want your webinar to be successful and attract B2B leads, the first step is to identify your audience and understand their needs and pain points; it’s important to tailor the webinar’s topic, format, and marketing efforts to cater specifically to your ideal buyers. Once the audience is defined, select the appropriate webinar type. Experts suggest exploring different types, such as informational, use case, and demo webinars, as each offers unique opportunities.
?? Harness the Potential of Connectivity for Enhanced B2B Interaction︱MarTech Series
The digital revolution has brought about major transformations in the B2B industry, altering the way businesses interact with customers. To enhance B2B marketing connections in today’s digital-first landscape, industry players must prioritize the integration of in-person and digital data and measure it correctly. By effectively utilizing clean and connected data, as well as accurately measuring it, marketers can establish impactful customer connections and attain the best possible outcomes.