Leading you towards Distribution 2.0
We often hear about Distribution 2.0 but what is it really about?
In this article, which I wrote some time ago, I share my perspective: CLICK HERE
Buuuut....if you want to go further, HyperGuest has organized a "D-2.0 Travel Demand Generators" livestreaming event to which, obviously I suggest you to subscribe because:
The event will be moderated by Marc Armengol Vice President Business Development at HyperGuest and Roman Townsend Managing Director at Belvera Partners.
This is the agenda:
DAY #1 DREAMING - 03rd May 5pm CET
Keynote #1 >> Where does the inspiration start? From the paper brochure to TikTok & Netflix.
How the inspirational phase has changed over the years. Where do travelers get inspiration from? Is social media the main source of inspiration? Which platform are more relevant? How about TV series?
feat. Christian Watts CEO Magpie Travel, Brigite Hidalgo COO Weekendesk
Keynote #2 >> Client acquisition and retention. How to avoid a price only competition?
Online travel client loyalty seems to be a pending point. Are there niches and different ways to attract clients to book online? Apart from discounted rates, what can an OTA offer?
feat. Mario Herrera CMO ByHours, Jaime Lopez Strategic Partnerships Manager Exottica Travel, Andrés Villagrán Head of Marketing & Sofia Bravo Head of Product at WheeelTheWorld
Keynote #3 >> Can a destination generate enough attraction on its own?
feat. coming soon.
DAY #2 PLANNING - 04th May 5pm CET
Keynote #1 >> 360 Travel Services Vs Standalone Products.
From traditional brochure packaged tours to lowcost+hotel and Dynamic packaging solutions. Does current technology support the business/client’s needs?
feat. Xavier Boixeda Co-Founder & CEO at Globick, Jonathan Penn SVP Sales at Travelfusion
领英推荐
Keynote #2 >> Seamless Travel Experience.
Definition -> The provision of a smooth, efficient, safe, secure and enjoyable travel experience from a traveler’s point of origin to a destination, within the destination, and back again. How close are we to get there? Platform integration is key. How tech houses can help travel agents to provide a 360-travel solution.
feat. Jose Diaz Managing Director TravelCompositor, Patrick Hammer CPO & Co-Founder at Nezasa
Keynote #3 >> CLX Insurance, more popular than ever before.
Due to recent travel restriction and uncertainty, customers are more aware than ever about the need to cover their interests when forced to cancel a trip. Did it change the clients feeling towards cancellation insurances and related products?
feat. Dor Krubiner CEO & Co-founder at hotelmize
DAY #3 BOOKING - 05th May 5pm CET
Keynote #1 >> How is pricing and content quality impacting on conversion ratio.
We used to say that content is king, is it also true for selling online accommodation?
feat. Dharmendra Ladi CEO & Co-Founder Vervotech Mappings, Kalina Nikolova Head of Sales GIATA
Keynote #2 >> Bedbanks vs Direct Contracting (marketplace model).
What are the main differences between bedbanks and wholesalers, how do they cover the travel agents and hoteliers need? Is there room for everyone?
feat. Anna Igual Founder TravelgateX, Matt Stuart CCO at Stuba
Keynote #3 >> Payments & Fraud - How the travel industry is handling one of the online customer major concerns.
As eCommerce increases so does the online fraud, it can show up in different forms and methods, what are the most common ones and what travel companies can do to prevent and fight against it.
feat. Marc Padrosa Industry Director Kantox, Taylan Taspinar Co-Founder PayParc
I hope to see a super engaged audience for this event!
from Enzo it's all, over and out!