Leading the way in R&D Insight

Leading the way in R&D insight:? Kate Binner and the Sense:lab team are experts in this field; working in partnership with the world's biggest brands for over 20 years - globally: but what does this mean? What do we do? And why do you need us?

We can get you R&D technical insight that no one else can by going into the detail -?watch this video to learn how we do it!

One of our senior insights and innovation experts, Hannah Rogers , writes about?building solid foundations for innovation, with key learnings from global industry experts, summarising the first stage of our?Campaign for Real Innovation (C4RI). Enjoy!

We are delighted to be running a joint talk with Emma Shaw from 联合利华 -?'The Art of Holisticism: Designing Exceptional Experiences'?at the Quirk's Media Event in London.

We'll talk through case studies from multiple categories and sectors, giving examples of holistic wins and fails. We'll showcase practical tips on how to design objectives, research programs and methodologies to ensure that every part of your product or service ladders up holistically to deliver a magnificent, category-leading whole. We hope to see you there!

Look out for the next stages of the C4RI coming soon: 'Overcoming Barriers to Innovation - Winning Stakeholder Buy-In' and 'Methodological Innovation in Claims Testing: Making Sure you Win in the Real World'.

If there is anything you'd like to discuss in more detail, please just let us know - great partnerships and real-world wins often come from open, challenging discussions!