Leading in Uncertain Times: How to Show Up for Your Team

Uncertainty is becoming the new normal in business. Whether it’s market fluctuations, industry disruptions, shifting workforce expectations, or global challenges, leaders and business owners are navigating a constantly evolving landscape. Over the past two weeks, I’ve had conversations with fellow leaders about one central question: How do we show up for our teams in uncertain times?

The reality is, as leaders, we can’t always control external changes, but we can control how we respond and support those around us. Here are a few key ways to lead effectively during uncertain times:

1. Communicate with Transparency

Uncertainty breeds anxiety, and in the absence of information, people often assume the worst. Even if you don’t have all the answers, be upfront about what you do know and what you’re working on. Clear, consistent communication fosters trust and helps prevent unnecessary speculation. A simple, “Here’s what we know right now, and here’s what we’re doing about it,” goes a long way.

2. Acknowledge the Challenges

Leaders don’t have to pretend everything is fine when it isn’t. Acknowledging the uncertainty and validating your team’s concerns shows empathy. People don’t expect perfection; they expect honesty and human connection. When employees feel heard and understood, they’re more likely to stay engaged and committed.

3. Provide Stability Where You Can

Even in times of change, there are aspects of the business that remain constant—whether it’s your company’s mission, values, or commitment to employees. Reinforce these steady pillars to help anchor your team. If certain routines or processes can remain predictable, keep them that way to provide a sense of normalcy.

4. Empower Your Team to Adapt

In unpredictable environments, agility is key. Encourage adaptability by fostering a culture where innovation and problem-solving are valued. Give your team space to experiment, make decisions, and pivot when necessary. When employees feel like they have some control over how they navigate change, they’re more likely to embrace it.

5. Take Care of Your People (and Yourself)

Uncertainty can take an emotional toll. Leaders who prioritize well-being—both their own and their team’s—build more resilient organizations. Check in with your employees individually, offer flexibility where possible, and encourage open dialogue about stress and workload. And don’t forget to take care of yourself in the process; leading through uncertainty is demanding, and burnout helps no one.

6. Focus on What’s Next

While it’s easy to get caught up in the chaos of the moment, great leaders help their teams look ahead. Instead of dwelling on what’s unpredictable, shift the focus to the opportunities that change can bring. What can be learned? What new possibilities are emerging? Helping your team see the road ahead can inspire confidence and motivation.

In times of uncertainty, leadership isn’t about having all the answers—it’s about being present, guiding with clarity, and helping your team navigate the unknown with confidence.

How are you leading through uncertainty? Let’s start a conversation!