Leading with Purpose: Unleashing the Potential of Social Entrepreneurship

Nowadays, we often hear that the term social entrepreneurship has become a new trend in the business world. In Indonesia, the existence of social entrepreneurship is very important in addressing various social and environmental issues such as health by establishing affordable clinics or hospitals, education by establishing schools or training programs, and UMKM by empowering and providing training to small businesses. Their actions aim to deliver tangible benefits to society in creative and innovative ways.

Social entrepreneurs strive to create a positive impact on society by developing a business or organization that incorporates social or environmental aspects for profit. In carrying out their role, social entrepreneurs must have strong leadership skills in directing teams, inspiring others, and building strategic partnerships with other stakeholders. In addition, they must also have the ability to adapt to change, take measured risks, and overcome challenges that arise in implementing their solutions.

An example of an Indonesian leader who has implemented social entrepreneurship is Prof. Rhenald Kasali, Ph.D. who successfully established one of the organizations, The Rumah Perubahan which is an organization to overcome poverty through a sustainable and holistic approach by considering various aspects of individual life. Rhenald Kasali understands that poverty is not just an economic problem, but also involves education, health, and skills.

Rhenald Kasali taught in the Entrepreneurial Marketing MBA class by SBM ITB and MarkPlus Institute that if we want to be good leaders, we should not only help financially, but also provide education, skills training, and empower individuals to be economically independent. By establishing partnerships with various stakeholders, social entrepreneurship can create a sustainable business model. They also use innovative marketing strategies to raise awareness and gain support for their cause.

Overall, social entrepreneurship is important because they actively strive to address social and environmental issues. They bring innovative solutions and create sustainable models to face challenges such as poverty. Through their entrepreneurial mindset and marketing strategies, they inspire others, mobilize resources, and drive positive change in society. The Rumah Perubahan case demonstrates the significant contribution of social entrepreneurs in addressing poverty and improving the quality of life of people in need.

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