Leading the Next Generation of Banking with CBQ - ????? ??????? ??????? ?? ?????? ??????? ?? ????? ???????

In the ever-evolving landscape of banking, leadership demands not just a grasp of financial acumen but also a forward-thinking approach to technology and customer relations. Hussein Al Abdulla, Executive General Manager (EGM), Marketing and CB Real Estate, at Commercial Bank of Qatar (CBQ), exemplifies this blend of expertise and vision. With a career spanning diverse roles and geographies, he has been instrumental in shaping the bank’s strategic direction, particularly in the realm of digital transformation.

A Career Built on Innovation and Relationships

Hussein Al Abdulla describes Commercial Bank of Qatar as a "university, home, and future," and reflects on navigating the complexities of the banking sector by focusing on three essential skills: building relationships, understanding key stakeholders, and mastering financial and business acumen. ?Stating, “These skills have been crucial in driving Commercial Bank’s initiatives, from enhancing customer engagement through innovative digital platforms to steering the bank towards a future where technology and customer-centricity are at the core.”

When asked about some highlights from his time at Commercial Bank, Hussein attributed the successful launch of a digital banking campaign as one of his proudest achievements, as it not only boosted customer engagement but also solidified Commercial Bank’s reputation as a leader in banking innovation. Today, over 95% of the bank’s customers rely on the CBQ Mobile App for their banking needs—a testament to the effectiveness of this campaign and the strategic vision behind it.

Reflecting on his journey, he credits much of his success to the guidance and support of his mentors and colleagues. “My path to becoming the EGM involved a blend of formal education in management, digital transformation, marketing, diverse roles within the banking sector, and a supportive network of mentors and colleagues. Working in different territories around the world such as Hongkong, UAE, UK has added to my wealth of exposure and expertise.”

Al Abdulla stresses that this combination of knowledge, experience, and guidance paved the way for his current position, and as a result, is a strong advocate for the importance of continuous learning and building strong professional relationships.

The Power of Technology in Banking

Hussein describes Commercial Bank as “Innovative, Customer-Focused, Resilient. These words encapsulate the Bank’s ethos and its commitment to excellence.” Their dedication to embodying these values is highlighted by their commitment to technological advancements to continue providing top-notch services.

Technology, particularly Artificial Intelligence (AI), has been a game-changer in the banking industry, and Hussein and his team have been at the forefront of integrating these advancements at Commercial Bank. AI is revolutionizing the way banks operate, from enhancing customer service with personalized financial advice to improving fraud detection mechanisms. In recent years, Commercial Bank has committed to investing in AI technologies, ensuring the bank remains competitive and continues to offer top-tier services in a rapidly changing landscape.

Beyond technology, Hussein is also passionate about sustainability. Under his leadership, Commercial Bank has launched various initiatives aimed at reducing the Bank’s carbon footprint, promoting green banking products, and supporting environmental conservation projects. “Some of the initiatives we have taken in the last few years include Beach and Desert cleaning, bank-wide plastic-free initiatives, migration from paper to digital transactions, and more.” These efforts reflect Commercial Bank’s and the team’s commitment to corporate social responsibility and long-term sustainability.

A Vision for the Future

For Hussein, Commercial Bank’s values are not just corporate buzzwords but guiding principles that drive his leadership and vision for the bank’s future. As the banking industry continues to evolve, Hussein is dedicated to ensuring that the Bank remains on the frontlines of these changes, always with the customer’s needs at the forefront.

In conclusion, Hussein’s journey at Commercial Bank of Qatar is a story of innovation, strategic leadership, and a deep commitment to both professional and personal growth. Through his efforts, the Bank has not only enhanced its service offerings but also reinforced its position as a leader in the financial sector. As the industry continues to evolve, he remains focused on driving the bank’s success and making a positive impact on the community and beyond.

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