Leading With Intuition

February 2023 Issue

Dear?Reader,

We live in a world cheap with data but expensive in analysis. Interpreting data is where the value is. This vision powers the Odettian business model. And yet, while we are a data company and use analytics in every part of our business, most of our BIG decisions are not made solely by means of data. Our big decisions are made through reflective intuition.

Whenever I have to make a big decision for Odetta, I turn inwards. I sit down and listen to my innermost voice - a voice that feels older and wiser than I am. While I can hear this voice most easily when I am in nature, or through meditation, I can also tap into this posture while on a Zoom call, if necessary. I become curious somatically about what my body is telling me: am I excited about this new direction, or am I stressed? Does my stomach hurt? What is the deeper wisdom here? What are the fears that are preventing me from making this decision in the first place? If I had no fear, what would I do? The slower I can be on the inside, the faster the answers usually arrive.

I rely on this internal orientation within myself for such important decisions because I cannot rely solely on external data. While reflective intuition responds to data of some sort, it is values-driven rather than numbers-driven.?I believe that it is this knowingness that allows organizations to stay true to their values - and thrive.

Katharine

Use Case Spotlight: Critical Thinking Business Categorization

Business categorization can be used to organize and classify large volumes of business data according to industry, product, or service type. This information can be used by companies in a variety of ways, such as market research, competitive analysis, and customer segmentation. We do a lot of business categorization for account-based marketing and customer segmentation, enabling companies to tailor their marketing and sales efforts to specific groups of customers. By categorizing businesses based on the types of products or services they offer, companies can target their marketing campaigns to customers with similar needs and preferences, ultimately improving customer engagement and driving sales.

Client Testimonial

“I just wanted to reach out to you to let you know how impressed I am with Kiran’s leadership. She possesses excellent people management skills and is quick to shuffle team resources when a team member is absent to ensure that expectations and SLAs are on course.?Kiran will step in and help the team whenever required and she has definitely made a huge impact on overall productivity for our AP and TM teams. We are so fortunate and thankful to have Kiran on our D&H team. In addition, a big shout-out goes to the core team members who have constantly performed at a high level and deserve lots of kudos. The performance of the core team is a reflection of Kiran’s management style and all the AP and Trade Management leaders love the work they do for us everyday!!” – Sylvester Lee, Sr. Finance Project Manager, D&H Distributing

Quote of the Month

“Feminine leadership is, for me, a deep connection to empathy, vulnerability, intuition. I think that intuition is something that really doesn't have a strong place in corporate America. I led with intuition and I gave people around me permission to lead with their intuition… There's a lot of emphasis on data, and I'm really interested in the dots between the data.” – Sara Blakely , Founder of?Spanx