Leading edge yet practical applications of AI for MRX

Our Managing Partner Phil Sutcliffe and CTO Josh Seltzer are just back from Amsterdam where they both presented at the IIEX Europe Conference. Phil spoke with Ian Brocklehurst from Dynata about a very practical, proven application of AI – how the integration of inca SmartProbe API with Dynata’s surveys and quality sample delivers much deeper insight from open-ended surveys. Josh talked about a topic most people are not yet familiar with, neurosymbolic AI. Josh’s presentation explained how neurosymbolic AI combines system-1 and system-2 thinking, extending what is possible with AI. It also illustrated how inca’s SmartProbe incorporates neurosymbolic AI to deliver AI probing that is better and more relevant and appropriate for market research than other conversational AI solutions. We’ll be sharing more details about this in the coming weeks! ?

Also this month, Phil presented at the Association for Survey Computing (ASC) International Conference about the Fun, Anonymity and Relevance of Conversational AI surveys. He explained how they create better, more engaging experiences for participants, deeper insights for researchers but also can be used for fraud prevention and to encourage better representation in market research and more honest reporting about sensitive topics. Meanwhile, our CEO Kathy Cheng , presented at the Canadian Research Insights Council (CRIC) Conference with Wensy Chiu from 雀巢 . They explained how inca | Nexxt Intelligence provided Nestle with the insights they needed to be able to iterate and refine a new campaign idea over a single weekend.?

If you’d like to know more about any of these topics, we’d be happy to share our presentations or just discuss them further with you.

inca SmartProbe and inca AI Coding – Award winning AI?

We were delighted to be awarded the Insights Excellence Award for Innovation and Advancement in Marketing Insights and Analytics at the CRIC Conference. The award was given for inca’s SmartProbe API and AI Coding capabilities which supercharge surveys by generating and then theming deeper insight from open-ended questions in surveys. This is the second award for inca SmartProbe API, following the MRS and ASC award for Best Technology Innovation last December.??

We’re proud of these awards because among an increasing amount of skepticism and fatigue about AI and market research, they illustrate that very practical applications of generative AI do exist that are moving our industry forward. The beauty of inca SmartProbe API and inca AI Coding is that they are so easy to implement. Agencies don’t need to change their existing workflows, they just plug the solutions into what they do already to deliver deeper insights to their clients.

Next stop New York

In July, we’re hitting the conference circuit again with an appearance at Quirk's Media New York Conference. Kathy Cheng will be presenting with Romani Patel from 微软 about how they have been using conversational AI to help understand humans, with the richness and nuances that define us, at speed and scale.??

We’re going to have a stand at Quirk’s so if you’re attending, please stop by and have a chat. Alternatively, if you can’t make it to Quirk’s but would like to schedule some time with Kathy or Phil whilst they are in the Big Apple, please let us know.

Let’s have a conversation today!

If you are wondering how conversational AI can enrich your quantitative research, amplify your ability to scale qualitative research, and help code the rich verbatims that give you deeper and better insights, we would love to show you our inca solutions.

Looking forward to our Nexxt conversation!

- The team at Nexxt Intelligence