Leadership Tips for Scaling Your VAR Business

Leadership in the reseller industry is challenging, with the environment being fast-paced and rapidly changing.

VARs and Resellers must invest in personal and professional development for themselves and their team to scale their business. Here are four ways to develop your culture, strengthen your team, grow your leadership, and invest in your business!

1. Develop a Strong Company Culture

When people love where they work, they stick around. The experience you create for your employees affects your turnover rate and retention. Effective ways to make a place where people love to work include:

• Develop a positive performance environment
• Show that you value teamwork and employee input by rewarding it
• Encourage employee engagement by involving them in decision-making processes where appropriate
• Provide opportunities for growth and advancement
• Help employees take ownership of their careers. Train them on what they need to do to make that happen.?

Consistent training and education are a huge part of creating a performance culture. If your team only receives training at the beginning of their employment and never again, they will not feel invested in it and will not stick around – adding to your turnover challenge.

2. Take the Time to Understand Your Employees

Your team is likely a diverse group of employees with varying personalities, backgrounds, and work styles. Managing these aspects can be challenging, especially while maintaining a positive and productive work environment.

One of the hallmarks of outstanding leadership is the deep understanding that a leader has of their team. To manage people effectively, you must understand their strengths, weaknesses, and specific abilities. Use this deep dive on your team to create a work environment that:

• Puts the right people in the right positions based on their strengths.
• Motivates them to work towards both shared and personal goals.
• Provides precise feedback along the way to help employees grow.
• Work to improve communications between team members and your clients
• Select a model like CliftonStrengths or the DISC assessment tool to help you and your team work and communicate effectively.

3. Train and Empower Your Staff to Manage Customer Expectations

Your clients have high expectations regarding the service and support you provide. As a VAR or POS Reseller, you must ensure your team manages those expectations, which is nearly impossible to achieve when your staff isn’t prepared to deliver on those expectations.?

• As the leader, it’s your role to ensure your team is equipped and empowered to support your clients.?
• Training improves your team’s people skills and customer service, empowers them to take great care of your clients, and connects those soft skills to their tips and job performance.?

4. Make Time to Invest in Your Business

We know what it’s like to work hard and still struggle to experience the fruit of your labor. If you constantly worry about cash flow, waste money on strategies that don’t work, and feel like you can’t achieve a reasonable work-life balance, you’re not alone!

• Join a mastermind or coaching community where you can learn from your peer’s best practices.
• Business Made Simple’s “Small Business Flight School” offers flexible options for VARs and Resellers to implement a growth plan at their own pace without much direction or support or who want to accelerate their growth at a rapid, six-month pace.

Every VAR and Reseller should know that long-term success begins when you choose a processing and POS partner that cares about your business and a flexible restaurant point-of-sale solution.

About Total Touch? POS

Total Touch POS is an easy-to-use restaurant management solution designed by restaurant owners to meet bar and restaurant owners' distinct management and operational needs. Total Touch is the only hybrid POS to help bar and restaurant owners and managers reduce costs and increase profitability when staff shortages and rising prices make hospitality operations challenging.