Leadership Through Reports | Scirio Newsletter #34
Reports are key to establishing thought leadership in health tech, medtech, and biosciences. Tackle challenges, share insights, and amplify reach to build trust and drive impact.
Discover how SciRio helps you lead the conversation in this newsletter.
Building trust and thought leadership with reports: A guide for MedTech, HealthTech and Bioscience Startups
Reports are a powerful tool for demonstrating thought leadership in health tech, medtech, and biosciences. By tackling relevant challenges, presenting well-researched insights, and amplifying their reach strategically, you can position yourself as a trusted voice in your industry. Lead the conversation, inspire innovation, and make a measurable impact. Here’s a comprehensive guide to building thought leadership with reports.
Choosing a Specific and Relevant Topic
Select a topic that highlights an urgent challenge or emerging innovation in the field.?Also, tailor it to address the needs of the target audience.
Conducting Deep, Impactful Research
Industry leaders base their reports on rigorous research, integrating data from diverse sources.
Structuring the Report to Maximise Engagement
Reports must balance scientific depth with accessibility to cater to diverse audiences.
Strategic Dissemination for Greater Reach
Effective distribution amplifies the report’s impact.
Consistency and Building a Narrative
A series of reports enhances authority and keeps the audience engaged.
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Measuring and Showcasing Impact
Highlight the tangible outcomes of your reports to reinforce your credibility.
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This week, we are proud to spotlight Shweata N. Hegde’s inspiring journey during the ‘SciComm Social - Winning Move’?session at the Science Journalists Association of India (SJAI) 2024 conference. As co-founder of the science podcast series IndiaAsksWhy, Hegde shared insights into how her podcast is reshaping science communication. Mentored by Megha Kumar from CCMB and IndiaBioscience, the podcast answers everyday scientific questions that spark curiosity among students, making science relatable and accessible.
From exploring the science behind the smell of rain to uncovering why tigers have stripes, IndiaAsksWhy delves into a diverse range of topics. Through their thoughtful and conversational approach, Hegde and Manglunia have created a platform where science becomes engaging and easier to grasp, fostering meaningful connections between students and scientific concepts.
Shweata shared with SciRio, “IndiaAsksWhy is one of the early adopters of podcasting to communicate science. In each episode, two curious characters, Utsuka and Jigyasa, explore questions through research and conversations with scientists. We deliberately chose this conversational format to engage our target audience—high schoolers. Over the years, the podcast has reached thousands of school students through episodes and school visits. All episodes are archived on our website and platforms like IndiaBioscience and Jigyasa for students and teachers.”
She further reflected, “For us, the impact goes beyond numbers. The feedback we receive during interactions, the curiosity in students’ eyes during school visits, and educators’ positive experiences in using the podcast as a teaching tool are invaluable. These experiences define our mission as a science communication initiative.”
At SciRio, we build authority and help you establish a leadership voice if you are a research-based organisation or company wanting to take your science to your customers or audience.
Our services combine content creation from simple blogs to compelling social media copy, effective content distribution through organic marketing strategy, and offline engagement events that bring your audience closer to you.
Our focus spans the biosciences industries including healthcare, life sciences, biotechnology, pharma, environment and sustainability.
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