Understanding your shared values leads to better leadership, motivation, inspiration, innovation, happiness...

Chances are you, or your organization (or both) are thinking about one, or a few, or all of these topics these days. We live in uncertain times and it can be a bit overwhelming figuring out where to look for best-practices. This is especially true when today's best-practices are out-of-date by tomorrow.

I originally developed Valuegraphics as the first statistically representative database using stratified samples to help organizations profile the shared-values of target audiences.

And it works brilliantly: since what we value determines what we do, if you know what your audience values you can influence their decisions more powerfully than ever before.

But Valuegraphics has other more altruistic, and perhaps more important purposes too.

Since we can profile your staff, or your customers, as easily as we can profile your target audience, we can give you the insights you need to inspire a team around a vision or motivate a group to accomplish a goal. Valuegraphics Profiles can help mitigate the risk around innovation, and give your company a firm foundation to stand on when the latest disruptive technologies begin to make themselves known.

Ultimately, people are happiest when they are moving through the rituals of their day in a way that reinforces what they value. If your goal is to create happiness amongst a stakeholder group of any description, understanding what they believe is most important, what they value, will be key.

How to get started? Read about the top ten most powerful Valuegraphic Archetypes. Use these as a way to frame all your messages, policies, ideas and actions. We can help you be much more scientific about all this, of course, but even taking this first step will be a giant step forward.

Watch for my forthcoming book We Are All The Same Age Now which will contain a simple survey template you can use to collect your own Valuegraphics data, and use what we've discovered in an even more robust way.

David Allison is the Principal Advisor at DAVID ALLISON INC, a small global advisory helping clients in multiple industry sectors motivate audiences. He’s a frequent keynote speaker, represented by the National Speakers Bureau and the Global Speakers Agency. His fourth book, We Are All The Same Age Now is about Valuegraphics: an audience profiling system based on shared values.

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