Leaders vs. Managers - Who Drives Change?
Brian Soudant
Sales & Marketing Strategy | Commercial Planning | Data Analytics & Insights | Cross Functional Collaboration | Sales Operations & Enablement | Adjunct MBA Professor @ UMass
John Kotter famously wrote "They don't make plans; they don't solve problems; they don't even organize people. What leaders really do is prepare organizations for change and help them cope as they struggle through it"
My experience tells me this is 100% true. Anytime an organization is about to do something new, hard, or risky - it is imperative that strong leaders are in place to help steer the ship through potentially stormy seas.
One key word here is the concept of alignment - a favorite term of mine is "explicit alignment"! That is when you need to ensure you have agreement across an organization as to what is being planned and executed. This concept requires the following:
Simply put, leaders are the ones who can hep you transition into the future. Managers help you execute the status quo. Both are necessary for an organization to be successful, but when it comes time to drive change - look for leadership!
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Source : What Leaders Really Do, John Kotter, Harvard Business Review, 2001