The IT Leader's Role in Employee Experience
Nathan McBride
Healthcare CIO, Author "The New IT Leader’s Survival Guide" & "The Calculus of IT", Life Sciences Business Builder, EdTech Expert in IT Leadership Development, Digital Champion & Technology Content Creator, Podcast Host
Last week on the Calculus of IT Podcast, Mike Crispin, Kate Bosman, and I revisited an old topic near and dear to all three of us - Employee Experience (aka EX)
First, let me be clear that I feel personally that the IT Leader has one of the most, if not THE most, key responsibilities for EX in an organization.? While I understand that there are people known as Chief Experience Officers as well as similar roles out there who are ostensibly in charge of employee happiness, all roads lead to IT when it comes to every waking moment of an employee’s day, minus goat yoga class, of course.? One could argue that this is not true (the IT/EX paradox, not the goat yoga), and I would stipulate on many key points, but I am unyielding in my belief that, at the very least, the IT Leader is the secret sauce for EX.
Further, organizations are becoming acutely aware that the quality of their EX is a crucial factor in their overall success. EX is no longer just a buzzword but a holistic concept encompassing everything from employees' daily interactions with their technology tools to the broader organizational culture that shapes their work lives.? I, for one, think it is for the best that there is no specific standard for EX and that every company can effectively come at it from its own cultural angle based on what it means to that organization.? And, as you read this post, think of what EX means to you and how you rank it consciously and subconsciously in your day-to-day work, given the fact that it is constantly impacting you all of the time.
This is a topic I will continue to revisit time and time again, whether on the podcast, in the blog, or every day in conversation.? It is simply too essential to deprioritize, especially for you, our fearless IT Leader, if you have a digital transformation strategy
The Value of a Great Employee Experience
Let’s start with defining the value of EX.? As mentioned above, employee experience refers to employees' perceptions of their journey through all aspects of employment at a company, including their interaction with the workplace, culture, and technology. EX is a multifaceted concept that encompasses several key components, each contributing to the overall experience in unique ways:
These five major components work together to create a holistic employee experience. Essentially, if you master all five, you have either created an extremely positive EX or are well on your way.? A company with a strong learning culture (cultural environment) that invests in state-of-the-art training facilities (physical environment) and provides access to online learning platforms (technological environment) takes a comprehensive approach to employee development, contributing to a positive EX and leading to higher employee engagement and retention.
Research and studies consistently show a strong correlation between positive employee experience and key organizational outcomes. According to a study by the IBM Smarter Workforce Institute, organizations that score in the top 25% on employee experience report nearly half the turnover of those in the bottom quartile, directly linking high EX scores to lower turnover rates and reducing the high costs of recruiting and training new employees. Gallup research indicates that companies with highly engaged employees show 21% greater profitability, as employees with a positive experience are more engaged, leading to higher productivity and better overall performance. Furthermore, Jacob Morgan, author of "The Employee Experience Advantage," found that organizations that invested most heavily in employee experience were 28 times more likely to be listed among Fast Company's Most Innovative Companies than those that spent the least.??
Now, I was not a math major, but those seem to me to be some significant numbers. These statistics, which represent just the tip of the iceberg in the research done on EX, clearly underscore the tangible benefits that a great employee experience can bring to an organization, impacting everything from the bottom line to market position. It is evident that by investing in and prioritizing the various components of EX, organizations can create a positive, engaging, and productive work environment that drives business success and employee satisfaction.??
Now, let’s drill down into those five major components and see where you, the future IT EX Legend, can get involved:
The Challenges in Enhancing Employee Experience
You will face various challenges in improving employee experience (EX), which can significantly impact organizational growth and employee satisfaction. I wrote a few weeks ago about IT Leadership headwinds as a new IT Leader, and EX, despite its more ethereal nature, is not immune from those same headwinds.? These include resource limitations, technology adoption issues, and the perception of the IT department within the organization.
One of the most significant headwinds is effectively communicating the value of IT initiatives to secure necessary resources. In many organizations, IT (at least until YOU walked in the door) is perceived as a support function rather than a strategic partner, leading to underfunding critical projects. To overcome this perception and secure adequate resources, you must demonstrate how IT initiatives not only directly contribute to business objectives but you should also include their impact on EX.? You can see that each of the examples below is no different than what you may write for a typical strategy, but note how we are adding an EX “spin” to each:
Further, if you cannot overcome those perceptions through IT strategy, it can lead to widespread misalignment, limiting innovation and adaptation within the business. This view reduces IT's influence on decision-making, preventing advocacy for enhancements to employee experience, and creates organizational silos, resulting in inefficiencies and inconsistencies in the technology infrastructure.? It’s somewhat of a double-edged sword because you can’t show value without implementing the above factors. Still, you can’t implement many of the above factors without already demonstrating value.? I answered this paradox ad nauseam in the NITLSG, but the long and short of it is that you are the NEW IT BOSS.? So, in addition to amending your strategy as noted above, consider the following actions:
Lastly, another headwind is the adoption (or struggle of adopting) new technologies, as resistance to change can stem from various factors, such as fear of the unknown, lack of skills, or concerns about job security. To mitigate these issues and drive successful adoption, you also need to (again with an EX spin):
Business Alignment & Growth for EX
When it comes to EX, it's best to start with a general strategy or general strategies before you tie yourself to the mast and go into the storm.? To consider elevating EX, you must go beyond basic functionality and focus on creating seamless, highly intuitive, and satisfying interactions with technology. In short:
Partnerships
It almost goes without saying, but you MUST collaborate closely with HR and other service departments to create a comprehensive and effective EX strategy. EX encompasses nearly every aspect of an employee's journey, from onboarding to career development to the day they leave. By working together, IT and HR (and every other G&A function) can ensure that technology supports and enhances every stage of the employee lifecycle.
HR possesses valuable insights into employee needs, preferences, and pain points. They can give you a deeper understanding of the workforce's requirements and help prioritize initiatives that will most impact EX. For example, HR may identify that employees are struggling with remote work due to inadequate video conferencing tools. They can implement a more user-friendly and reliable platform that enhances communication and productivity by collaborating with IT.
Similarly, IT can support HR initiatives by leveraging technology to streamline processes and improve the employee experience. For instance, IT can work with HR to develop a mobile app that allows employees to easily access HR resources, submit requests, and receive real-time updates or, as I love to do, work with HR to automate as many of the common intake processes as a company has.? This can include everything from gift awards to promotion requests to desk changes and everything in between. This not only makes HR services more accessible but also demonstrates the organization's commitment to using technology to support its employees.
Collaboration between IT and other departments, such as Finance, Legal, and Facilities, is equally crucial. By understanding each department's needs and goals, IT can develop solutions that optimize processes, reduce costs, and drive business growth.? You don’t just have to do this with G&A functions; you can do this with any function in the organization.? All it takes is a few simple ingredients, and you are on your way to a partnership cake focused on efficiency and EX.? Consider the following:
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Focus on Training
I would be remiss if I didn’t say that you must prioritize effective training programs to ensure IT initiatives' successful adoption and long-term impact on EX.? You can have the best platform in the world, but your EX rating could plummet if you don’t properly train your staff to use the platform optimally.? Effective training is paramount to your success, especially when defining the employees’ experience, which is rarely the same as what the vendor thinks it should be.? When designing training programs, you should consider the following:
Ensure Scalability and Security
Lastly, and this is often overlooked, especially in a high-velocity environment, you should pay special attention to how the platform will grow and, by design, change as the industry changes.? Today’s platform will look and operate much differently than the version the vendor releases a year from now.? As your organization grows, your IT systems and your approach towards training and management of them must scale accordingly, all while maintaining high-security standards:
Do not just set it and forget it, assuming the corresponding EX traits with that platform will remain static.? They won’t!? Stay on top of everything related to every platform you deploy, and be sure to be in front of any changes that impact the organization, regardless of how small.? Even something as simple as the vendor moving the SSO sign-on button a few pixels away on the login page can have enormous downstream effects, none of which will contribute to a positive EX.
Continuous Improvement
To ensure continuous EX improvement through IT initiatives, you must establish a robust framework for measuring success and adjusting strategies based on data-driven insights. This involves setting clear key performance indicators (KPIs), regularly reviewing progress, gathering stakeholder feedback, and adapting approaches. By implementing a structured process for monitoring and optimizing IT initiatives, you can maximize their impact on EX and drive ongoing organizational success. There are many ways to measure success, and if you prefer an ITSM model or similar metrics, you will be well ahead of the curve.? Consider establishing effective KPIs, conducting regular reviews, and leveraging feedback and data to inform your decision-making.? Don’t forget that you will want to ensure transparency around this, as this will also help with the buy-in of the business to your objectives for positive EX.
Once KPIs are established, setting up a regular review and adjustment process is essential to keep IT initiatives effective and relevant:
Data-Driven Decision Making for Continuous Improvement
You must also harness the power of data to drive decisions and foster continuous improvement in the employee experience. Utilize:
Adjusting Strategies Based on Feedback and Data
Gathering data is only one-half of the equation.? The ability to adapt based on feedback and performance data is crucial for the ongoing success of IT EX initiatives:
Staying Ahead of the Curve
To drive continuous improvement in EX, you must stay updated with the latest technology trends and evaluate their potential impact on the organization. This involves striking a delicate balance between innovation and stability, ensuring that new technologies are introduced to minimize employee disruption while also maximizing value.
Staying informed about emerging technologies like artificial intelligence, machine learning, and automation allows you to identify opportunities for enhancing EX. For example, implementing AI-powered chatbots can (and the key word there is can - tread lightly here) provide employees instant, 24/7 support for common IT issues, reducing frustration and improving productivity. Similarly, automating repetitive tasks through RPA can free up employees' time for more strategic and engaging work.
However, you must also consider the risks and challenges of introducing new technologies. Rapid change can lead to employee resistance, skills gaps, and increased stress levels. To mitigate these risks, you should always:
By staying attuned to the latest technology trends and carefully managing the introduction of new solutions, you can drive innovation while maintaining stability and minimizing disruption to employees. This approach ensures that technology remains a positive force in shaping EX, contributing to increased job satisfaction, productivity, and overall organizational success.
Wrapping Up
Let me restate my belief that you, as the IT Leader, are critical in shaping and enhancing your organization's EX.? By prioritizing user-centric design, data-driven decision-making, and a culture of innovation and collaboration, you can create a work environment that empowers employees to thrive.? It seems obvious to me that for all of the possible IT strategies one could develop for an organization, this should be at or near the top of your list.
However, the journey to positive EX is not without its challenges. Like any initiative you will take on, you must navigate resource limitations, adoption resistance, and perception barriers to effectively implement initiatives that positively impact employees' daily work lives. This requires a strategic approach that combines clear communication, proactive concern addressing, and strong change management leadership.
To measure the success of EX initiatives and continuously improve, you must establish relevant KPIs, conduct regular reviews, and adjust strategies based on data-driven insights and employee feedback. This iterative process ensures that IT remains agile and responsive to the evolving needs of the workforce.
Ultimately, your role extends far beyond managing technology. You may not realize it yet, but your decisions have a massive impact on every employee’s daily life.? Your decisions around EX are key drivers of organizational success, with the power to create a work environment that fosters productivity, engagement, and employee satisfaction. By embracing this responsibility and implementing the strategies discussed in this post, you can make a tangible difference in your employees' lives and contribute to their organization's overall success.
To all the IT leaders reading this: your role in shaping EX is invaluable. By prioritizing employee needs, strategically leveraging technology, and leading with empathy and vision, you can create a workplace where every employee feels supported, empowered, and valued.??
Good luck out there!!?
Helping companies build enriching cultures & high-impact teams with creativity & humanity
8 个月I think there is massive collaborative opportunity between IT and People Strategy & Operations to fundamentally change the way people experience work by making businesses more connected, productive, digitally intuitive and digitally enhanced, and data & communications superpowers. Can’t wait to hear this!
Strategic Business Development ~ Sales l Marketing
9 个月Thank you @NathanMcBride for sharing this outstanding article. It's rich with excellent suggestions. I'd also like to add that sometimes the IT Team and the Functional Departments (HR, Finance, Sales etc) can benefit greatly from bringing in outside help / consulting for some aspects of the Digital Transformation initiatives. Don't be afraid to seek help if you need it; and don't let your pride/hubris cause a good idea to go down in flames because you didn't have the right resources or expertise for successful implementation.
I spot areas for improvement, help find solutions and get things done! An humble leader with a growth mindset, believing in Diversity & Inclusion| Product Manager| Product Owner| Customer Centricity| Digital
9 个月Tools matter a lot in EX, i do agree Nonetheless, i believe that we need to start from a global approach. mapping out all the journey of the user EMPLOYEE - as we may do with a CUSTOMER (and then a USER) WHAT IS THEIR JOB-TO-BE-DONE and HOW EASY IS TO ACCOMPLISH IT, throught their journey? Tools will surely come as one of the many solution (or causes) to fix it...
Senior Accounts Payable Specialist at Beam Therapeutics
9 个月Nate, that was so well written and so well said. Very interesting article.
Founder | President | CEO @ Wolf Virtual Reality, LLC | New Business Development
9 个月Excited to dive into this podcast episode. Sounds like a game-changer for IT leaders. ???