Leader’s Choice: 3 Top Channels to Build Pipeline in 2024

We’ve interviewed over 100 SaaS industry leaders to learn where they focus their growth efforts. The data is in, and the top three channels have emerged!?

Partnerships. Community. Customers.?

Click below to learn why these are the top channels and why these leaders are choosing one more of these channels to drive pipeline this year.

• Blake Williams , Founder at Growth Story
• Melissa Moody , General Manager at Commsor
• Mark Kilens , CEO and Co-founder of TACK
• Kathleen Booth , SVP of Marketing & Growth at Pavilion
• Sangram Vajre , CEO & Co-Founder at GTM Partners
• Laura Erdem , Sales Leader – North America at Dreamdata
• Kristie K. Jones , Founder and Principal of Sales Acceleration Group
• ?? Katie Penner , Head of Sender Relations at Sendoso

Read the Article: Top 3 Channels Revenue Leaders Are Using to Build Pipeline in 2024

?? Breaking the B2B playbook by breaking bread?

Breaking the B2B Playbook by “Breaking Bread”

Jonathan Gandolf , CEO and founder of The Juice (now AudiencePlus) , notes the shift from digital channels to in-person interactions as a critical driver of pipeline. In 2024, The Juice is doubling down on field marketing, including event sponsorships, creative activations, and strategic partnerships, betting on the continued success of its unique (and budget-friendly) approach to events.

Revitalizing Revenue Through Customer Advocacy

Corrina Owens , a GTM Advisor, discusses the need to get back to marketing basics: setting clear value propositions, sales expectations, and understanding customer needs. Looking ahead, Corrina sees a shift towards using customer advocates and internal content creators in place of relying solely on “unicorn” sales reps. She prioritizes investing in brand building, community engagement, and customer relationships to boost revenue growth.

Attracting Inbound Leads through Relationships

Kate Erwin , Social Media Lead at Beam Content ?? , has successfully grown her business through inbound leads, driven by word-of-mouth and referrals. Her key strategy involves prioritizing customer needs over business interests, ensuring sustainable success.

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• Comprehensive understanding of signal-based selling and its impact on sales.
• Techniques for detecting and interpreting valuable sales signals.
• Strategies for integrating signal-based insights into your sales workflow.
• Examples of successful signal-based selling practices from industry leaders.
• Practical tips for aligning your sales efforts with signal-based approaches to boost success.

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See you next week,

The SalesIntel Team