Lead scoring, acquisition and North Star strategy

Lead scoring, acquisition and North Star strategy


Featured article: Creating a lead scoring system

Even with the rise of AI and modern marketing techniques, traditional lead-scoring methods remain highly effective, especially for companies with limited historical data or those just beginning to implement lead-scoring practices.

Our experts explain the benefits, methodology and effectiveness of a strategic lead-scoring system in our latest article.

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?? Expertise spotlight

Customer acquisition

We create digital strategies, optimise web presence, and engage audiences for comprehensive marketing solutions.

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Case study: Cambium | Registration increase

We partnered with Cambium Group to enhance wedding list registrations after the Covid-19 pandemic. Our refined multi-channel strategy resulted in a 50% increase in paid search and a 468% surge in paid social registrations.

Explore the case study →


?? Academy update

We are excited to share that Dejha has completed her work experience program with us through Royal Holloways's Summer Skills Placement programme!

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? Did you miss this?

Our recent social post emphasised the need for a clear business 'North Star' to achieve long-term goals. We also provided a downloadable document with real-world examples for each strategy we outlined.

Download from LinkedIn →


Want to find out more about Rawnet?

We believe in the power of partnerships to create strategic, scalable, and commercially viable digital solutions.

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Raiyan muaz chowdhury

Graphics & Visual Designer

6 个月

@ I think it is effective for catching target audience.

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