Lead Magnets Strategy

One step at a time – A strategy to convert your prospect to a customer!!

In traditional marketing strategies, a business was expected to open a store advertise and lure customers to buy the products. But in the modern age, advertising is not very appealing to customers. Today if we wish to listen to music, we upgrade to Spotify without ads, we choose Netflix to watch movies without any breaks and if you want to stay updated on news, you just subscribe to Faye Dsouza on Instagram. No one today wants to listen to ad jingles or watch television because of the forced advertisements.

In this environment, how do you then attract customers? They are occupied and immersed in their world, with no idea of your existence and no awareness on how you can solve their problem or give them a product that will make their life much easier and happier? The answer to this Lead Magnets. To simply define Lead Magnets are nothing but integrating content to selling. We need to reach out to our audience and make them aware of our products and services and the only we can do it is make our product and service information extremely interesting and intriguing for them. We need to keep creating content that is educating and creating a relationship with our prospect that will engage them.

Once you have created content how can you then create a need? The ultimate aim of an branding strategy is to convert into a SALE ! ??When a prospect is ?attracted to you and decides to become your customer he is deciding to invest his time and money with you. These two are the most precious treasures today. How will you then get the customer to make this decision, simply by reducing his risk. Give them something which tells them investing their time and money will be worthwhile. In a multistep marketing model (FLAME Model) the second step is Lead magnets.

The LEAD Magnet has therefore two objectives

1.????To increase conversions, meaning the percentage of people who go on the next step of the sales funnel

2.????To educate the prospects about your product including features benefits and applications. This answers the prospects questions so by the time they get to the funnel, they know most or all of what they need to make a purchase decision

How can you make your Lead magnet more attractive – Have a soft as well as a hard sell for your lead magnet. For eg – Download a free ebook to understand how you can identify your next home based business as a soft sell and a hard sell call us now to arrange for an appointment to know which home business you can start now.

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If you want more and more prospects to opt for your lead magnet follow this simple tips –

1.????Catchy Titles – not more than 5 words, the title should be catchy and capture the prospects attention. It should clearly have the answer to the question WIIFM (What is in it for me)

2.????Value – The simple trick to use here is to actually quote the price of the lead magnet and offer it free. For eg – on your ebook print the price and then share it with your prospect as a special offer

3.????KISS – Keep it short and sweet, the attention span of your prospect is limited so ensure you offer bullets, summaries, table of contents

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Some interesting examples of Lead magnets are surveys, templates, ebooks, simple tips and tricks, How to …

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What are your Lead magnets and which one tip you will implement in your next lead magnet – Share in the comments ?