Lead Magnet Ideas for Ecommerce or CPG Products
The following is a list of 7 lead magnet ideas for ecommerce or CPG products:
Newsletter or Brand Magazine
Offer a newsletter or brand magazine mailed as a physical copy or as a free download. It’ll help to build brand awareness and offer extra value to prospects by sharing content associated with your products or industry.
Product Samples
Provide mini-sizes of your products or product samples as free gifts. It’ll help prospects experience your products, as well as encourage them to buy.
Interactive Tools
Provide interactive tools associated with your products, like virtual try-on experiences or size calculators. It’ll help offer a more immersive experience for prospects, as well as encourage buying.
How-To Guides
Develop how-to guides associated with your products and provide them as a free download. It’ll help to give extra value to prospects and position you as an industry thought leader.
Giveaway
Host a contest or giveaway exclusively for those signing up for your email list. It’ll help to build brand excitement and encourage content engagement.
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Lead Magnet Ideas for Digital Product Sales
Seven lead magnet ideas for digital product sales
Free Shipping
Provide free shipping for any orders that are placed by those signing up for your email list. It’ll help decrease the barrier to buy, as well as encourage them to invest in something.
Exclusive Discount
Provide exclusive discounts to those signing up for your email list. It’ll help incentivize prospects to buy, as well as encourage repeat business.
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