Lead Magnet: #1 Way to Capture & Convert Leads

The #1 way to capture and convert high quality leads is with a lead magnet.

Why are lead magnets so important? Because if you want to grow your business, you need a way to collect email addresses from potential customers. And the best way to do that is by offering them a lead magnet.

What is a lead magnet and why do you need one?

A lead magnet is a piece of content that is used to generate leads. It is typically a PDF or an eBook that is offered for free in exchange for contact information. The lead magnet should be high quality and provide value to the reader. It should be relevant to your target audience and offer something that they are interested in. For example, if you are targeting businesses, your lead magnet could be a guide to starting a business. If you are targeting individuals, your lead magnet could be a workout plan. A lead magnet can help you to generate leads and grow your email list.

Types of lead magnets

The most common type of lead magnet is a downloadable PDF, but other popular options include

• e-books,
• guides
• cheat sheets
• templates
• toolkits
• assessments
• quizzes
• free webinars
• exclusive video
• coupon code

The goal is to create a lead magnet that will persuade your target audience to take action.        

How to create a high-quality lead magnet

Creating a high-quality lead magnet is essential for any business looking to generate leads and convert them into customers. But what exactly makes a lead magnet high quality? There are four key elements:

1) relevance

2) value

3) urgency

4) timeliness

First, your lead magnet must be relevant to your target audience. It should solve a problem or meet a need that your ideal customer has. Second, it must offer value; it should be something that your target customer would be willing to exchange their contact information for. Third, it should create a sense of urgency; if there's no urgency, there's no reason for your target customer to act now. Finally, it should be timeless don't create a lead magnet for a holiday sale two weeks after the holiday! If you can create a lead magnet that hits all four of these elements, you'll be well on your way to generating high-quality leads.

How to use a lead magnet to capture leads

Once you have created your lead magnet, you need to promote it on your website and social media. The best way to do this is to create a landing page that is dedicated to the lead magnet. On this page, you should include information about what the lead magnet is and why it is valuable. You should also include a form where visitors can enter their email address to receive the freebie. By using a lead magnet, you can quickly capture leads and build your email list.

Where to use your lead magnet in LinkedIn

There are several places to use your lead magnet in LinkedIn including a hyperlink to it right under your headline, in your featured section, under your experience section, listed in your about section, in your contact information under websites, and in your posts, newsletters and documents. Having your lead magnet in multiple places increases the likelihood visitors will see it and take action.

How to convert leads into customers with a lead funnel

A lead funnel is a system for converting leads into customers. The first step is to generate leads, usually through online marketing or PR efforts. Once you have a list of leads, you need to qualify them to determine which are the best fit for your product or service. This can be done through a variety of means, such as an online quiz, a phone call, or hosting a small group session. After you have identified your best leads, it's time to start the sales process. This typically involves sending out additional information about your product or service and then following up with a phone call, webinar or meeting. If all goes well, this will result in a sale and a new customer. However, even if a sale doesn't occur, the lead funnel can still be considered successful if it results in the creation of a valuable contact that can be cultivated over time.

My favorite high-converting lead magnet

I love assessments! When done correctly, they provide a gap between where your prospect is and where they want to be in their future. This gap is the solution you provide. People have problems and need solutions, but if they knew how to get to the solution on their own, they would have already done so. This is where you come in. Providing a solution that gets to their desired outcome is how you fill the gap. Creating an assessment that shows them the gap and the next step, coupled with the appropriate follow up, ensures you’ll convert more leads.

Now that you understand the importance of lead magnets and how to create high-quality ones, it’s time to start capturing leads. The best way to do this is by creating a lead funnel to activate a follow up system. A lead funnel is a series of emails or content that you offer your leads in exchange for their contact information. Once you have their contact information, you can begin marketing to them, provide them with high quality content, and convert them into customers. Are you ready to start capturing more leads? We have a few spots open in my sales & marketing group coaching program. If you would like to learn more about it, please schedule an appointment so we can connect. Click here to do that now.

Happy Selling!

Jennifer

p.s. if you’re not planning for 2023 right now, you should be. Having your marketing system in place before the year starts is essential to your sales success. If you’re ready for support, click here now to schedule a call with me so we can set you up to have your best year ever.

p.p.s. looking for ways to turn your LinkedIn profile into a high-converting marketing machine, download my new and improved Ultimate LinkedIn Profile Checklist today!