Lead Like Peso Pluma

Recently, I attended a Peso Pluma concert, and it was hands down one of the most fun concerts I’ve been to in a long time. From the moment I walked in until the moment I left, I was engaged, having fun, and felt connected. The entire experience was so well-crafted, and it struck me that some of the most impactful leadership lessons come from unexpected places—like a Peso Pluma concert! So, how can a Peso Pluma concert help you become a better leader? Glad you asked! ??

Customer Experience: Treating Your Team Like Your Best Customers

From the moment you entered the venue, you were handed a bracelet and told to put it on. As soon as Peso Pluma hit the stage, the lights dimmed, and the bracelets lit up in sync with the rhythm of the music and the vibrant colors of the stage lights. As you looked around, thousands of synchronized lights filled the venue—creating an incredible experience that made the audience feel like part of the show. And they absolutely loved it!

Instead of opening acts, a DJ played a wide mix of genres while we waited for Peso Pluma to take the stage. From reggaeton and pop to rap throwbacks like “Mind Playing Tricks on Me” by the Geto Boyz, the crowd danced and sang along, making the wait feel like a party. Even as we exited the venue, the DJ kept the energy up. It was the small, thoughtful details that made the entire experience so engaging and memorable.

Leadership Lesson: How Do You Treat Your Team?

As leaders, we face a constant juggling act—deadlines, meetings, strategic planning, and more. It’s easy to lose sight of who our most important "customers" are: our teams. Skipping one-on-ones, coaching sessions, or career development conversations might seem like giving time back to the team, but in reality, it doesn’t benefit them in the long run. Sure, it frees up time to focus on pressing tasks, but it also weakens the connection with your team and their development.

Imagine your team’s experience with you as a customer experience. How would they rate it? Do they feel seen, supported, and valued? Or do they feel overlooked, rushed, or lacking in direction? Great leadership, like great customer service, is about making people feel prioritized.

Sharing the Spotlight: Elevating Others

One of the most electrifying moments of the concert was when he brought out Bay Area rap legend Too Short, and the crowd went wild as he kicked off with his hit "Blow the Whistle." This was more than just a nod to a fellow musician; it was an act of elevating someone else and sharing the spotlight. It demonstrated that great leaders know how to acknowledge the contributions of others and use their platform to lift others up.

This idea extends to your team. Leaders thrive when they help others succeed. Just as Peso Pluma showcased Too Short’s talents, leaders should make sure their team members have opportunities to shine and receive recognition. Celebrate their wins, give credit where it’s due, and create a culture where success is shared.

Trust and Collaboration: Learning from the Dancers

Throughout the concert, his backup dancers were part of the performance. Although each had unique moves, they danced in perfect synchronization, creating a unified and cohesive performance. This is another important leadership lesson: trust your team, give them room to operate, and ensure everyone’s efforts are aligned toward a common goal.

Leaders can take a page from Peso Pluma’s book by trusting their team to perform their roles without micromanaging every step. Just like the dancers moved in lockstep to create a seamless show, leaders should empower their teams to work together, leveraging individual strengths to achieve shared success. When team members feel trusted, they’re more likely to take ownership and contribute at their highest potential.

What Small Details Can You Focus On?

You don’t need to put on a light show dance party for your team, but you should think about how you can consistently show up for them and make them feel valued. It can be as simple as ensuring you don’t skip one-on-ones or coaching sessions, taking the time to provide feedback and show your investment in their growth.

Much like he created an engaging experience by focusing on small, thoughtful details, leaders can do the same. Show up fully present in your interactions with your team. Take time before meetings to center yourself, so your team feels like the most important part of your day. Regularly check in with them, not just on work performance but on their development and well-being.

Leadership Isn't About You—It's About Elevating Your Team

The biggest takeaway from Peso Pluma’s concert is that leadership isn’t about being the star—it’s about lifting others up. By trusting your team, sharing the spotlight, and paying attention to the details that make them feel seen and valued, you create a culture where everyone can succeed. The small actions you take today can foster a great team culture and pave the way for a successful team tomorrow.

So ask yourself: what small steps can you take to create an amazing experience for your team? How can you ensure your team feels like your most important "customer" and that their growth and success are at the heart of your leadership?