Lead Or Gold

How many projects on your to-do list have you not launched yet because things get in the way?

When I was wrestling, I would regularly have to lose seven pounds within a few hours. Crazy, right? A lot of you are asking, “How do you lose seven pounds in a day, Russell?” It’s called cutting weight, and it involves plastic and dehydration. It is possible (though slightly nuts), but one of the key factors of successfully cutting weight includes a deadline. If I did not have a weigh-in at a precise point in time, I would never have lost those seven pounds. But because I did, an hour before the weigh-in, I would suck it up, suck it in, and push through.

If I had not had a deadline for launching ClickFunnels, it would never have gotten done.

And it doesn’t matter if your deadline is a week or a month or a year out because right before the clock strikes midnight, you will be pulling an all-nighter and doing whatever it takes to get it done.

A long time ago, I bought a cassette tape from John Carlton and Gary Halbert. They were talking about the concept of silver or lead and Mexican drug lords. (Hang with me on this analogy.) When the Mexican drug lords wanted to change a law, they did not use the traditional route of going through Congress.

Instead, they would break into the politician’s home, find the decision-maker, and give them a gun and a bag of silver.

You have two options. You need to change this law. You can do it through silver or lead. Either we’ll shoot you and you’ll die, or we will bribe you and you’ll change the law.

When you have those two options—lead or silver—which are you going to choose? You are always going to choose the money, right? It’s a no-brainer, so that is what they did. If you don’t push yourself with lead or gold (I changed it from silver to gold) deadlines, you won’t get it done.

Do what you have to do to turn your soft deadlines to hard ones. Announce it on social media or to your list. Create a big event. Hang massive rewards on the wall and make sure you can see it. Lead or gold. It’ll help you cut out all the unnecessary crap that you think you need to do before you launch.

What deadlines are you currently working towards?! Let me know in the comments!!!