Lead Generation with Your Podcast

We’re excited to dive into all things Lead Generation with your podcast today. But first, we have a few client wins to celebrate!

??Congratulations to Lesa Koski of Doing Divorce Different, who shared with us that 60% of her business is coming from her podcast right now

?? Congratulations to Rick Saez of The Outdoor Biz Podcast, who is in talks with another new sponsor for his show

?? Congratulations to Aransas Savas of The Uplifters, who interviewed her one of her ultimate dream guests this month in conjunction with the Boston Marathon!

Lead Generation Tip #1: Review Your Full Marketing Funnel

Your episodes are also one of the most powerful assets you have to repurpose your content into assets that will attract & engage new leads.

Don’t publish an episode only to let it fade away after its immediate release!

To give you a few ideas,

• Clip parts of your episodes into smaller video and audio clips for social media
• Transcribe your episodes into an SEO optimized blog and post on your website
• Use the transcription to write social media captions
• Work with a PR firm who can create and distribute press releases about your show from your episodes
• Tap into organic search results by optimizing your show notes, episode titles and show description to capture more targeted website traffic
• Pull time stamps from your full episodes and send specific, targeted sections to warm sales leads
• Record your episodes live (a tool like Streamyard can be a great option) and invite audience members to listen in as an exclusive bonus perk for being in your community

Lead Generation Tip #2: Leverage Your Partner Networks

You can also leverage sponsors and partners to grow your audience and generate leads. The conversation around growing your audience or pursuing external sponsorships is a bit of a “chicken and egg” conversation – you can accomplish both with the right strategy.

To give you a bit of context, you can work with sponsors to create:

• Podcast content that they can share with their audience directly
• Co-branded webinars and virtual events
• Interview the sponsor on the show and invite them to share with their audience

Leveraging your sponsor relationships to build your audience is a powerful way to grow, you just need to understand what your package with them should look like to make it mutually beneficial.

We just spoke with a client about this, too. Here’s a sneak peek into that call:

Ready to take your podcast to the next level? Whether it’s a rebrand, relaunch, or a refresh on your production and growth strategy, Produce Your Podcast has you covered.?

Our clients celebrate incredible wins weekly, such as:

• Being featured on Good Morning America with their podcast
• Closing 5 figure sponsorship deals for their show
• 3x’ing their online community engagement around their podcast
• Being able to book high profile guests who are interested in leveraging their show’s visibility
• Securing lucrative book deals because of their podcast audience and engagement

We’d love to celebrate you and your show next. Book a call with us HERE and let’s talk about taking your show and its impact on your brand to the next level.