Lead Generation: Three main things that you need to know when you started

Doing business with customers willing to buy right away is desirable, but how many of these customers are there in reality? We also encounter customers who have doubts, have just started researching and must be aware of new products. As a result, we need to create a new sales funnel to attract customers and convert them quickly. Lead Generation? Sure! Here, I will discuss three primary things that sales folks usually factor in when it comes to lead generation.

Data Quality

Baby steps! You must do more than just send generic messages to people and expect good results. Unexpected & quality low random responses that you would like to achieve, I guess not. But you anyway would like to know who your ideal customer is if you need to follow your desired criteria. This is why the quality of the collected contacts is essential. I think your aim should be to send a relevant message to someone who is likely to use it or is interested in learning more about existing services or solutions. You cannot send a message to a Fortune 500 CEO just because he might be on LinkedIn - even if he randomly opens your email, the chances are close to 0%. You need to be sensible and consider who you are sending the message to, what you are sending, and where you are sending it. LinkedIn is still a job search and self-promotion platform for many contacts, whereas for young and dynamic companies, it is a customer search and networking tool. You should only include 2-3 positions in your database and have a manageable range of geographic ICPs, otherwise you will be back to the beginning of this process - sending out messages indiscriminately.

Templates or Context

The second challenging issue is what to write in the messages. Many templates I have seen appear to have been written feels like a robot does. I still do not accept such waves from sales managers. Every day, I get many messages after accepting an invitation to connect, which is somewhat off-putting. The vast majority of these messages are just about the company, with little to no reference to me or my role. ICPs will not help here either - the message needs to be more specific and reflect what the company does. What is the call to action - an instant call for 15 minutes or a meeting? But why would I spend 15 minutes or two to three hours meeting with a stranger? Haha, such an under-context message will not motivate me to do this for sure. Therefore, your messages should be logical, explain the industry problems or the role itself, and emphasize how your solution addresses these problems than in two-three messages, ask about a personal meeting or zoom-call. The other part of the problem is finding the most effective version of the message through A/B tests so that it is concise and gets the point across right away. Remember when you send just only one version template for years? But it would be best if you also were sure to whom you send the message. Determining the role, just like the content, requires launching dozens of campaigns and finding the most successful conversions to figure out the best heat map and the buyer persona who responds the most positively.

Volume

If you are testing your hypothesis with just one LinkedIn account or one email, it is likely to be an immediate failure. If, however, you are sending thousands of messages monthly from the company’s main web domain, then you should stop this, take a rest and have a beer with friends instead. To be effective, you need to have different domains and accounts to send from. The same applies to LinkedIn. If you need to test a large number of hypotheses and there is a large market, then with one profile, you might get some results, but I'm not sure. Scale? 5-10 Linkedin profiles & 2-3 domains with 5-10 email accounts and you're good to go. You need to do this faster, send a lot, and quickly analyze what works and what does not.

If you can fine-tune this process in your sales team, you will have a greater chance of taking sales to the next level. Yes, sometimes you get lucky, and even with a generalized ICP, message, and a small send, you get sales. But is it foreseeable? Is it possible to predict this? Can this be called a systematic process and systematic luck? The answer is clear. Thank you for your comments, and I would appreciate it if you shared this article with your colleagues!?

P.S. Looking for an automation Linkedin - stop by here: Expandi or message me directly I'll make a demo tour.?