Lead Generation and Subscriber Data

My company, TCI, operates two businesses, one of which is the fastest-growing B2B IT Lead Generation operation in the U.S. TCI Marketing Services performed extremely well in 2016 and actually doubled annual revenue. – for the third consecutive year in a row! After generating more than 100,000 high-quality leads, we are continuing our rapid pace into 2017 and wanted to share our knowledge about what it takes to generate high-quality leads and grow your business.

In 2016, we performed a survey of approximately 12,000 B2B technology buyers using our proprietary Lead CatalystTM software system. Our mission was to better understand the content habits and preferences of tech buyers across the United States. We used respondents who represented the actual dispersion data in all U.S. business occupations and then introduced ourselves as a “third-party researcher, looking to better understand how people learn about business technology”.

Starting with  research data from the Bureau of Labor Statistics that identifies that there are 2.3 million IT professionals in the U.S. who have budget and purchase authority,  what we found when we looked at the results of our proprietary research of this group was astonishing. Of those would-be technology buyers, 81% of those surveyed said they “Often” used false information to subscribe to “content”. This means that while you believe you’ve got a genuine lead, all you have right are their name and email address. This means f that no matter how careful you are about generating or buying a quality lead, you still may end up with very poor results, which include many false positives and bad data in general.

Are you paying for leads where over 4/5ths of the data may contain false information? Not if you are using TCI Marketing Services. A cloud-enabled demand generation startup that helps B2B tech marketers achieve their goals, TCIMS uses our Lead CatalystTM marketing application to help deliver high-quality engagements that lead the industry in data accuracy and pipeline value.

If you want to check out the entire survey for yourself, you’ll learn about key technology buyer behaviors and trends. , We only kindly ask that you leave your email address as a way to prove you aren’t a robot and so we can ask you for your feedback. And, if you want to learn more about how TCIMS is able to consistently deliver the best leads in the business, feel free to leave me a comment or check out our website.