?? Lead Generation: How i've got CPL less than 1$

Imagine that you can increase conversion of your website up to 30%. Without additional spends on UX adit / traffic / sales coaching.

We have an opportunity to get phone numbers of people who was on our Landing Page and left it without any action. It is legal technology which works good in our country and give us up to 18% (in my case) phones of overall ads traffic. They are cheap (less then 1$).

Problem: Sales managers don't like to call these leads because they are too cold for them. Conversion was pretty poor.

Solution: So i've made scenario ( PBX ) which calls to all these people and asking them if they have any interest in free trial of our product. Notably, I play different mp3 files through a call depends on answers. It looks like real sales-manager calls you. So if it recognise real interest - i immidiatelly send a new lead to ZohoCRM.

My cold sale scenario has "three steps work with objections". I think no one cold sale manager will not work as strict as my robot.

Here is my steps:

1. Deliver lead from recognize platform to PBX CRM.

2. Call new PBX CRM lead with Cold Sale Scenario.

3. Depends on result move PBX Crm lead to desired stage.

4. All successful leads immidiately sends to Main CRM - Zoho

5. Then i send some notifications to Slack / Telegram

Finally we had only "ready to communicate" warm leads.?