Lead Generation edition

In this edition of The Financial Marketer, we explore essential lead generation strategies for finance brands. Learn how to master gated content, harness behavioural economics for targeted campaigns, and use tentpole marketing to establish authority and drive leads. We also share tips for creating landing pages that convert.

Articles:

Gated content could be your answer to building a pipeline of qualified leads, but it can be difficult to get right. We explain how to master the art of gated content.

Behavioural economics can help you get into the minds of your clients and capture their nuanced decision-making processes, enabling targeted campaigns that deliver better engagement and conversion.

Tentpole marketing creates a key piece of annual content that defines your brand’s narrative, builds industry authority, and drives leads by serving as the focal point for your campaigns.

Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.

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Financial Marketer is the industry publication for the global finance sector.