Lead Generation Campaigns

Genesis Data Services currently holds over 21 million active cell phone numbers on its database for the South African Consumer Market. SMS campaigns are cost effective and provide an exceptional lead quality.

Now also introducing 1.6 million targeted email addresses for Direct Marketing campaigning.The response rates on email marketing are typically low. In saying that, it is a fairly inexpensive channel to reach consumers. The proliferation of Spam filters have made this channel more difficult but it can be effective nonetheless. The cost of sending to a large audience in an inexpensive manner far outweighs the low response rates on email.

Lead generation is the generation of consumer interest or inquiry into a product offering. Leads are prospective customers who express an interest in the purchase of a product offering. “Hot” leads have already indicated an interest in a product offering, while “cold” leads have no prior engagement with a product offering.

We utilise our own database to deliver both hot and cold leads to our clients through different direct marketing channels. Our commercial models are tailored to the unique requirements of each individual client.

Prospective clients will be delivered to our clients in real-time, where they can be picked up by sales people.

Our Lead Management System (LMS) is a platform that provides a holistic view of responses received from marketing campaigns containing a call-to-action. Responses are directed to and captured into the LMS in real-time and can show source of lead regardless of the media channel used for the campaign.

We own and manage an extensive South African consumer database of over 52 million records. We supply data for the purposes of customer acquisition through relevant and effective direct marketing communications. If clients require sophisticated targeting, we pride ourselves on supplying customised data.

Our data is profiled to ensure it fits the specific characteristics of each client’s sector. We take into account the different needs of clients products and provide guidance to help optimise their marketing campaigns. This, in turn, ensures delivery of marketing communications to the right consumer, at the right time.