Lead Generation in B2B is just Sales Disguised as "Marketing"
You're running ads, trying to get people to give you their email.
In exchange for a subpar piece of "educational" content.
So you can later follow up with them and try to sell them your product/service.
Even though they showed no signs of buying intent.
This is what's wrong with most B2B marketing strategies.
?They are 100% focused on the company, its metrics, and goals.
But they barely care about optimizing it for the customer.
If I download an e-book from you, I'm looking to learn something new.
Not trying to buy a +$100k/year software.
Want to start getting better results with your marketing?
Start optimizing your funnel, content, and strategy for your customer.
Make it easy for them to:
- Learn more about their problems and current situation
- Learn how to solve these problems and reach a new ideal state
- Understand more about your solution if the time comes, pricing, demos, case studies, resources...
They should have easy access to these resources.
Not having to go through endless calls and emails to get an answer.
Today's competition is rougher than ever.
Don't make it harder for your company, annoying people trying to make them buy.
The best companies of today and the future are 100% focused on the customer.