The Lead Gen Shake-Up: Why Intent Generation Should Be Your Next Move

GAS Marketing Automation

I have worked in lead gen, data, and tech since 2007, and I have pretty much seen it all (still more to come I suppose), massive contact lists, endless cold calls, and entire marketing budgets spent on “leads” who never showed real interest. But in 2025, the landscape has evolved beyond recognition, and old tactics are letting people down.

I still remember the days when capturing as many leads as possible felt like a win, until I watched client after client struggle to turn that volume into real conversions. Our clients often found themselves chasing people who barely picked up the phone, or who seemed puzzled about why we were reaching out in the first place (Amnesia Leads are a real thing). It was not good for morale, and it certainly was not good for results.

Everything changed when we refocused on one critical concept: intent (Thanks to AI). Curiosity and freebies do not convert, genuine need does. That is where AI agents and conversational funnels come in. They pick up on real buying signals and trigger meaningful, human-like conversations right when interest is highest. This is not just another chatbot, it is a refined system that empathises with prospects, guiding them step by step until they are confident enough to take that last-mile action. (The stuff we get paid to do)

Why Intent Beats Volume

• Quality Over Quantity: A short list of genuinely interested people far outweighs thousands of random form fills.
• Conversations That Count: Instead of pushing messages onto those who do not care, we connect with those who do, pushing real dialogue that leads to deeper trust.
• Better Conversions: When a prospect’s intent is clear from the start, your team can stop chasing half-hearted leads and focus on closing deals with real buyers.

How AI Changed the Game

Today, consumers expect immediate attention, personalisation, and actual value. The days of scattering ads and hoping something sticks are behind us. AI-driven funnels now allow us to engage prospects at the very moment they show intent, capturing interest before it fades. The result? A more satisfying experience for customers and a more efficient path to revenue for businesses.

Where to From Here

If you are tired of hitting wall after wall with traditional lead gen methods, it might be time to think about the new way of doing things. Intent-based AI funnels free you from chasing uninterested prospects, letting you concentrate on those who genuinely want what you offer. You will see fewer dead-end calls, less wasted budget, and far better conversion rates.

It is exciting to finally see technology aligning with authenticity. People want to feel understood, they do not want to be part of a big, impersonal list.

Let's have that conversation that counts.

Gary Berman