Your influencer has backed out last minute. How can you salvage your marketing campaign?

While it's unlikely, influencers may occasionally back out of a campaign. To mitigate this, we always connect with a few extra influencers as a precaution. If a profile isn't among the top contenders, we inform them of the brand's decision but maintain communication. This approach ensures we consistently deliver high-quality campaigns without compromising on the brand's requirements and I would definitely recommend this practice.

Quickly pivot by leveraging user-generated content from your community or customers. Highlight testimonials, reviews, or user stories that showcase your product's benefits. Engage with your audience directly through interactive content or live sessions to maintain momentum and trust in your campaign.

Encontrar uma alternativa, um influencer t?o bom quanto aquele que desistiu, pode levar um bom tempo e ser muito frustrante. Imagina, você gastou tanto tempo com análise, negocia??o, e tudo foi em v?o. Felizmente existem ferramentas que analisam o perfil do influencer que desistiu e oferecem sugest?es de influencers com público e métricas de desempenho muito parecidos, para que essa troca de influencer passe sem o prejuízo para os resultados da sua campanha.

Adapt by showcasing the product's unique features and benefits through creative storytelling on your owned channels. Engage with loyal customers for testimonials or partner with micro-influencers for authentic endorsements. Focus on transparency and connection to maintain campaign integrity and audience trust.

Content marketing, like any other initiative, should never be activated in isolation. Content should be a part of the whole—a layer of the macro strategy. If possible, always work with a squad of influencers. This way, you can achieve greater reach in message coverage and better regionalization.

Rethink the angle of your campaign: Analyze the initial campaign objectives and the message you wanted to convey. Explore different ways to present this message by using other content formats or targeting a slightly different audience. For example, if you were planning a promotional video with the influencer, you can turn it into a series of short informative videos or an interactive livestream.

Maintain great relationships with the talent you spoke to initially, but didn't manage to proceed with. Be honest and let them know the situation you're in, and be very clear about what it would take to step in at the late stage. If you maintain good relationships, this will always be easier to fix.

Take advantage of the diversity of voices. Each individual has a message to carry. Your team is made up of individuals with diverse backgrounds, experiences and perspectives. This diversity of voices can enrich your campaign and reach a wider audience. Encourage your team members to share their content in their own style and voice.

Why vary the channels? Increased Reach: By reaching your audience through different channels, you maximize your chances of reaching them no matter where they spend their time online. Increased engagement: Different channels allow for varied marketing approaches, which can boost engagement and interaction with your audience. Better measurement of results: By tracking the performance of each channel, you can identify which ones are most effective and optimize your investments accordingly. Increased resilience:

What type of event or competition best suits your goals and audience? Promote initiatives! Consider options such as: - Social media competitions: Encourage shares, likes and comments to generate buzz. - Photo or video competition: Ask participants to submit original creations related to your brand. - Webinar or livestream: Share knowledge and interact with your audience in real time. - Quiz competition: Test your audience's knowledge and offer attractive prizes. - Giveaway: Offer free products or services to attract new customers

Preparing for contingencies in influencer marketing is crucial due to its many moving parts. Our practices include: - Always having backups - Flexibility in timelines - Pre-planned schedules and deliverables - Mutually decided scope of work