Lead with Content

Start with the Fundamentals

George makes an excellent case as to "Why one should not start marketing with campaigns right away". Along with the rest of the marketers globally, we unanimously agree that sticking our marketing game strongly rooted to the fundamentals would help drive the right results.

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Content that converts

Emilia explains how understanding content is a learning process. She says that we have been focusing heavily on the top converting-posts, using them as a measure of effectiveness of our content team.?But the landscape is a lot more complicated than that. Here’s the truth behind creating “content that converts”

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Content strategy for your content bucket

When Creating Demand - your content strategy shifts and becomes clearer and more intentional. Cassidy elaborates on the various steps the content bucket should follow to make the content strategy ore effective.

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Understand your TAM

When researching a new organization (or evaluating your current one), make sure you have a detailed understanding of the TAM. Ryan goes on to explain how TAM solves most of the demand-related problems.

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The SRA (self-reported attribution) breakdown

75% of demo requests (hand raisers) reported a source different from what attribution software reported. Evan gives a detailed breakdown on the SRA and how it should be used effectively.

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