Lead Collection - Capture

Lead Collection - Capture

?

Capturing information from your lead collection efforts is an important final step in the lead collection process.

When capturing this information, it's important to organize it into a central place to make it easy to follow up with your leads later.?The best way to do this is to use a Client Relationship Management system otherwise known as a CRM.?

A CRM will help you be more efficient and organized helping you stay connected to impress and serve them well in a timely manner.?CRM systems save a lot of time and are very affordable for consultants and small businesses.

?

A good CRM system will allow you to:

·?????Create landing pages with web forms so you can capture leads

·?????Automate messaging and data entry

·?????Book appointments

·?????Keep track of invoices and payments

·?????Help you view and manage your sales pipeline

?

?A first step in setting up a lead capture system is ensuring your website is relevant and offers value to your target audience.?You should think of your website as a “lead capturing machine” that converts prospects into solid customers by moving them through your sales funnel.

?

Your website's homepage is where you make your first impression.?You should make sure its terminology is relevant to your target audience and includes keywords that might be used in search engines like google.?When you do this you can use the free keyword tool called WordStream (https://www.wordstream.com/keywords).?WordStream is a robust method for searching top keywords relevant to your industry and location and is a great help when you are writing sales copy for your website.

?

You also want to make sure that your business’s contact information is accurate and easy to find on your website. ?I recommend that you do a spot check every so often to see if images and links are relevant and that they're directing customers to the correct place.

?

If you're going to attract leads by enticing them with a special offer, make sure it's not open-ended. ?Make it as specific to your target audience as possible so the visitors know exactly what they're getting, and that your business doesn't appear too impersonal.

?

Ensure that your content is compelling enough to promote your visitors to relinquish their contact information willingly and be excited about doing it, knowing they will get something great in return.

?

If you would like to know how an automated Customer Journey built with a CRM can capture and manage lead information for your business or practice, feel free to book 15 minutes with me so we can explore it…

https://calendly.com/steven-souther/15-minute-discussion