Lead Automation: The Secret to Syncing Sales and Marketing Efforts

If you are overwhelmed by trying to figure out a way to solve the misalignment problem between your sales and marketing team, maybe Lead Automation can fix this problem for you.

One of the main problems that a business faces is to nurture its leads. The difficulty arises when the sales and marketing teams are not at bay with each other.

There is no magical wand that can solve this problem however, using Lead Automation tools can ease this process and make an impact.

Lead Automation helps both the sales and marketing team to evaluate leads and synchronize their goals.

Let’s take a look at how Lead Automation can help your business attract and nurture leads which in turn will become a part of the success of your business.

Lead Automation: A Brief Explanation By Evoluz’s Experts

Lead Automation is gaining fame as it is one of the best sales and marketing strategies. Through the use of technology, Lead Automation allows a business to fully automate the process of lead capturing and its management from the starting point of interest of a customer to its end i.e. purchase of product or services of that business.

It is a way to efficiently navigate the journey of a newly generated lead into your sales funnel and determine its importance better.

• When you automate the lead generation process, the lead targets of your business are almost the right targets which leads to better planning. By better planning, we mean that you will be able to choose the right lead targets and won’t have too many or too less contacts to deal with.
• By automating your leads, the communication gap between your sales team and your prospective customer decreases.
• Another major thing that lead automation does is that the efficiency of the communication between your team and your customer increases many folds and you will be able to understand the needs of your prospective customer better.

Streamlining Lead Automation Process

Automating Leads can be done by any business in 4 stages:

1: Capturing Leads

The first and foremost stage that you have to complete is of course to capture the leads in the first place.

• A person can become a prospect lead when he visits your website and fills out a form on your website page.
• Once you have captured this lead, you come to the second stage.

2. Lead Scoring and Qualifying?

Once you have gained a lead, you must evaluate the intent of the prospect lead.

• This is one of the most imperative stages of lead automation as you will be able to identify the needs of your customer through his intent.
• It is better to be able to qualify the leads as soon as possible because your sales team can reach out to this lead at an early stage. If your sales team doesn’t reach the prospect early, he can leave soon.

By using Lead Automation, lead scoring and qualifying can be done easily through the characteristics that the prospect shows without any human intervention.

3. Picking the Right Salesperson from Your Sales Tea?

After everything is sorted out of the lead, make sure that you don’t hand over this critical lead to anybody.

• Lead Automation will help you assign the right salesperson from your sales team.

Let us take an example, if the generated lead is from the USA, the lead automation tool will automatically assign that lead to someone in the USA sales team.

The Lead Automation tool will automatically assign the right salesperson so that the chances of your business closing the deal will increase.

4. Nurturing the Lead

The final stage of the journey is to nurture the lead till the deal closes. It is the final step and is a time-consuming process if it is not automated.

• You can use the automation technology in your business to build robust relationships with your leads. Having a robust relationship speeds up the process of closing the deal.
• Automation helps your business as your prospective customer leads will automatically be nurtured and is one of the best strategies for lead nurturing than manual lead nurturing.

Some Examples of Lead Automation That You Can Use on Your Website

There are multiple ways of lead automation that you can use on your website such as:

Installing a chatbot on your website

Installing a chatbot on your website is relevant as it is an easy way to interact with a prospect lead and the sales and marketing teams.

• Through a chatbot, you can instantly connect with your lead as soon as they submit a query or fill out a form on your website.
• The intent of your lead is clear right from the start.

Lead Automation Email Campaigns

Email Campaigns are an integral part of lead generating and cannot be shadowed for a long time.

• Setting up email campaigns and targeting your leads at the right time is almost impossible manually.
• Setting up a lead automation tool helps you target your leads at the right time and filter all the spam accounts (if any.)

Landing Page Connect Forms

Landing Page of a website is another way of generating leads.

• If the process of lead nurturing from the landing page is manual, it is difficult for conversion.
• Connecting your landing page with the help of automation with the CRM (Customer Relationship Management) system will help the sales and marketing team nurture the leads well.

Benefits of Lead Automation

?There are multiple benefits of lead automation such as:

1. The overall sales and marketing team efficiency increases.

2. The process from lead generation to lead conversion becomes more convenient and efficient.

3. Data Management of your business becomes easier.

4. Lead Conversion rates might see an increase.

5. Lead Nurturing is improvised.

6. Customer Experience is enhanced.

For every business, the sales and marketing department is the most integral aspect of lead nurturing. Lead nurturing in itself is a tedious task that is hard to complete from the initial stage of lead generation up to the final stage of lead conversion. Lead Automation is a way to navigate this tide easily as it automates different tasks and acts as a smooth funnel between lead generation and conversion.?? Unlock Your Business Potential! Get a FREE Consultation with Evoluz Global Solution’s Zoho Experts Click Here to Transform Your Strategy! ??