LBP #1: The Easy Way to Build Authority for Your Brand

List-Builder's Paradise Issue #1: Building Authority for Your Brand (5min Read)

I know this is a little different than the normal posts I send out but it’s a good thing—I promise.

Because sometimes it’s more fun to give a few quick hits from the week to kick off your weekend.

So today we’re diving into how effective collaboration can be at growing your brand.

If you’ve noticed, just about every location that you may have come from likely had some other online entrepreneur involved in it.

Whether you found my through The Copywriter Club, my friend Jessie van Breugel, LinkedIn Live Events, or the Email Empire Expert Sessions we run every week…

Events are a HUGE part of my own audience growth strategy.

And if you want to see a few examples of just how good collaboration can be, look at your mentors.

They seem to be absolutely everywhere you go, don’t they?

There’s a reason for that…

It’s because great content (and especially A LOT of great content) BUILDS authority.

And because OPA (Other People's Audiences) are your fast track to distribution.

The more places you can find that person online, the more impressed you are by their knowledge, right?

It’s no accident.

And if you’re looking for ways to get out more great content of your own for authority—podcasts are one of the easiest.

You could build your own, but there’s THOUSANDS out there that are constantly looking for guests.

That’s why podcast pitches are one of my favorite emails to help Email Empire Insiders put together.

Want to learn how you can get access to a family of badass business owners using email to grow their brand?

Learn more about the ultimate email marketing community here

And, if you’re looking for a few killer episodes to dive into this weekend, I had a ton of fun with some close friends on their shows.

Check these out:

Interview with Chris Collins and Aly Goblet on Freelanceology:

Lessons From Growing a Million Dollar Business

We dove deep into:

• My take on Imposter Syndrome and what helps me shut up the doubts that don’t serve me
• How I appear to be “absolutely everywhere” for the people in my ecosystem
• My first year adventures in my freelancing biz—and why cold outreach is MUCH more useful than anyone tells you it is

Interview with Jay Johnson on Success Diaries:

How to Grow and Monetize Email Lists Organically

Jay pulled off some interviewing magic and got me to really lay into:

• Why you don’t have to spend ANY money on ads to build a success
• The secret to getting help from entrepreneurs who are ahead of you when you’re just getting started
• Getting immersed in your audience to create the ultimate email experience

That's all for this week!

See you next time,

Jacob

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