???? The lazy man's guide to beating the YouTube algorithm

This story was originally published:?Thu, 06/09/22. For more Take Charge tales, join the free newsletter ????

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My favorite people are lazy, like me.

They're the most accomplished men you'll ever meet, but lazy.

Let me explain with a story.

The year is 2011 and I'm a young Knox mastering YouTube.

This is back when the site was lawless. No major rules or limitations, and the powers that be, kept secrets from users about how to hit it big with the algorithm.

Which sucked for me, the producer, and my partner, the director, Patrick H Willems.

Here's what we did...

Starting in June we released one video a week with the goal of hitting the elusive YouTube Partnership.

(I hear you can sign up for it immediately now. Back then you had to earn it, but there was no known rubric.)

We figured view count and followers were part of the equation. All we had to do was get thousands of people to watch all our videos and subscribe.

Simple logic right, though a lot of work to execute.

So I did what any lazy brother would, I used other people's audience to build my own.

Rather than message 1000 people to watch one video each week (something I did for all of 2 weeks), I messaged 10 people to post about our videos to their audience of thousands.

Why do the work to build a new audience, when teams like Huffington Post already did it for me?

They wanted content.

I wanted views.

Their readers wanted to be the first to know about cool vids in their friend-group.

Fun Win-Win-Win situation.

All I had to was get buddy-buddy with HuffPo editors and have him post our geek pop-culture videos each week, perfect for their audience.

The rest of the history.

We got Partnership within 12 weeks.

Patrick Willems is now a famous director, with 421K+ subscribers, 50+ Million views, and offers for various TV, film, and advertising projects.

What's more wild is being abroad and having people bring up his videos in conversation BEFORE I even mention I worked with him.

That's how a lazy man changes his life overnight.

Now I'm applying the same logic to boosting Twitter accounts.

Why grow your profile slow when you can leverage me, my company, and dozens others with a lot of followers who can promote your work?

Partner with me like Patrick did, and leverage my growing network.

A tool fit for any lazy or industrious person looking to get 1K more followers this summer.

Click here to learn the rules so you get the most of this opportunity:

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Talk with you more inside.

Be well,

— Papi Knox