Lazy Customers? Be a Lazy Brand.
Pragma. (formerly Logisy)
All encompassing system that enables D2C brands to perform all their operations from one single place.
What if we told you that by being a lazy brand, you could deliver more than just convenience? It's time to reimagine laziness as the art of effortless engagement and discover how it can transform your brand into a powerhouse of Customer ________. ??
The dash could be..
Journey. Support. Retention. Satisfaction. Fulfilment. Etcetera etcetera.
Picture this: a minimalist store, a streamlined checkout process, satisfied customers who barely have to lift a finger… Welcome to the world of Minimalist Excellence in D2C eCommerce.
The Art of Being Lazy ??
Being a "lazy" brand isn't about cutting corners; it's about leveraging innovative strategies to craft frictionless experiences for your audience.
1/ The Art of Efficient Automation
The advantages of being lazy here is.. You automate + You save ?
BigBasket reduced its response + solution times from an average of one hour to less than 5 minutes after introducing AI-enabled chatbots, resulting in a 20+% increase in customer satisfaction.
How we do it for Marketing??
We at Pragma, combined SEGMENTATION & PERSONALISATION to provide HYPER-TARGETED CAMPAIGNS on our WhatsApp Features…
..and received over 12X ROAS (Return on Ad Spend) among our brands.
Especially with our WhatsApp Reminder Feature which brought ?1,96,110 to one of our brands in a single day, while they spent close to ?0.
2/ The Art of Mobile-first Approach
The advantages of being lazy here is.. You target the NOW (the Gen Z, and soon to be bigger market Gen Alpha) + You save ?
Myntra saw great reduction in bounce rate and a 1200% increase in conversion rates with responsive design implementation. By prioritising mobile optimization, brands can reach a wider audience and drive higher engagement and conversions.
Average result of a Responsive Design for Multi-platform Accessibility:
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3/ The Art of Optimised Checkout
The advantages of being lazy here is.. You do just the bare necessities, the simplest checkout experience + You save ?
- Reducing Comprehension Fatigue
A simplified checkout process reduces comprehension fatigue, leading to a significant increase in conversion rates and a substantial decrease in cart abandonment rates.
Urban Ladder witnessed a 40+% reduction in cart abandonment and a doubling of conversion rates after implementing a streamlined checkout process, showcasing the power of simplicity in driving results.
Similarly, D2C brand Sugar Cosmetics experienced a 100% increase in average session duration and a 50% decrease in bounce rate after revamping its website with a minimalist design approach. This led to higher customer satisfaction and improved brand perception.
- Advanced Payment Solutions for Seamless Transactions
BigBasket reduced checkout abandonment rate by 66.7% and achieved a 60% improvement in payment processing time with advanced payment solutions. By offering multiple payment options and ensuring security, brands can enhance customer trust and streamline transactions.
4/ The Art of Utilising Data from 500+ Brands
The advantages of being lazy here is.. You learn from other competitors + You save ?
That’s the end of our talk on “Lazy Customers? Be a Lazy Brand.”...
? See you on the next coffee date!
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