Lawyers: Responding to Negative Reviews Can Boost Your SEO Performance

As an attorney, you work diligently to give your clients the best possible outcome in their legal matters. Sometimes, however, their expectations may not be realistic. Other times, no matter what you believe you accomplished, they simply are not satisfied.

Then, they leave a bad review on your Google Business Profile, and it’s like an instant shot to the gut. Not only is this upsetting, but it could get in the way of future clients contacting you for a service you know is exceptional.

Negative reviews for attorneys are not uncommon, but they are also not something to ignore. They can influence your local SEO efforts and lead generation. While they have a negative impact immediately, over time, they become less of a factor in your ranking. However, how you respond to these reviews will play an incredible role in what your next prospective client does – do they call you or the competition?

Responding to Negative Reviews Can Boost Your SEO

The way you handle negative reviews is a direct reflection of your law firm. It is absolutely critical not to respond in the moment and make a statement that isn’t accurate or, even worse, is a violation of ABA rules that puts private client information at risk.

However, with a few specific strategies, you can use that negative review as a way to increase your leads and encourage people to reach out to you. The key is learning how to do so in a professional manner to yield the type of results you desire.

Take the emotion out of the picture. Eliminate the frustration and anger you feel now. Instead, follow some specific guidance we can offer to you.

Our reputation management services at Array Digital empower you to get the best out of all reviews you receive, and even the negative reviews can offer positive results with the right framing and clarity. Take a few minutes to read our latest article on how to use negative reviews to improve your SEO performance.

Read the full article here ??

At Array Digital, we help our clients improve their reputation one step at a time, and that means handling even these difficult situations with confidence. If you need help growing the number of positive reviews you have, we encourage you to reach out to our team now to help you get started.