Lawyers! Don't Break These ABA Marketing Rules

Navigating the American Bar Association (ABA) marketing rules is no simple process for most law firms. In a digital world, it’s even more complex, requiring firms to ensure they are not over-promising, applying the wrong strategy, or creating unintentional violations that put their license on the line.

How can you advertise your law firm website effectively, allowing you to gain the online market share your firm requires to remain competitive when the ABA has so many restrictions and limitations in place? Even for the most seasoned attorney, it’s hard to avoid missteps in this area.

Are You Up to Date on the Latest Rules?

The ABA has implemented numerous requirements and strategies over the years to keep up with digital marketing methods. These rules are far more complex today than they used to be, yet it is imperative to follow them.

The solution to avoiding violations is as simple as hiring a digital marketing firm capable of ensuring the best possible management of your legal marketing strategy. The best legal marketing company for the job simply has to be up-to-date on ABA rules and have strategies in place to mitigate any overreach or mistake. An agency that’s not well-versed in this area should not be managing your next SEO campaign or PPC launch. It’s too much of a risk.

Should You Just Skip Advertising?

The complexity of marketing is a challenge, and the financial losses that can come from violations are hard to overlook. It seems easier to simply trust that word of mouth and networking is all that you need to grow your firm.

The problem is today’s consumers turn to the internet to find the legal support they need, to verify the qualifications of attorneys they hire, and to find someone who can solve their problem efficiently. If you’re not near the top of Google’s search results, potential clients will not call you, and that is lost revenue.

Even worse, your competitors are ramping up their digital marketing, waiting to supply the help your would-be clients need.

As stated, the best solution is to work with an experienced, specialized legal marketing agency that is acutely aware of industry regulations and who can advise you on how to remain competitive in this challenging landscape. You have to compete, and we can show you how to do so.

Whether you plan to hire a digital marketing company to alleviate these concerns for you or you just want to take the time to learn the ins and outs of online marketing within ABA rules, we have the insights you need. Check out our latest article on not breaking the ABA marketing rules. We’ve broken down every detail you need to stay within compliance.

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You can also give Array Digital’s marketing experts a call and let us ensure your campaigns never put your law firm at risk.