Lawyer Web Design Essentials

Google is tasked with providing its users access to the information they need. They take this job very seriously, and for law firm websites, that means providing searchers with trustworthy information.

How does Google know if your law firm's website is trustworthy? How can it differentiate between your site and the competition?

It does this through a premise called E-E-A-T, or experience, expertise, authoritativeness, and trustworthiness. Any website that shows the search engine that it’s the best example of E-E-A-T will rank higher than those that do not.

Often, attorneys feel that focusing on keywords is the only component of ranking well. While there is no doubt that search engine optimization (SEO) is critical, it’s not the only component that matters.

Your law firm website design directly affects your overall ranking success. Google does not want to send a searcher to a website that does not work or is filled with errors.

You need to stand out and be memorable as a law firm. To do that, your legal brand needs to reflect on your website. Your objective, then, needs to focus on creating an aesthetically pleasing website that functions at its best, offers rich content, and features on-target technical SEO. At the same time, it needs to define your brand clearly, provide the information your prospective clients need to make the decision to hire you, and offer exceptional SEO.

That’s not too much to ask for, is it?

It’s a huge misconception that balancing E-E-A-T standards with branding is challenging. It does not have to be if you understand what Google expects and how to work through the competition to rank well.

At Array Digital, we build highly effective, high-ranking websites for attorneys, utilizing exceptional website design strategies, client-focused content, and data-driven SEO strategies.

The marketplace is getting more crowded than ever, and you may feel it’s impossible to rank in the search engines today. That’s not the case. No matter where you are in your marketing and website-building journey, our team of law firm digital marketing professionals is ready to help.

In our quest to educate our clients, we have a new blog about website design and E-E-A-T standards. Reach out to us for help, or read it now for more information.