Are law firms ready for the Great Transition?
Joel Barolsky
Professional services strategy adviser, facilitator and keynote speaker | Principal Edge International | AFR opinion writer | Senior Fellow University of Melbourne Law School
The full text of my opinion piece first published in the Australian Financial Review on 4 November 2021.
Is the Great Resignation mostly hype or an issue of substance?
The evidence suggests that the period ahead will be much less about Australian lawyers seeking alternative careers, and much more about them responding to new opportunities?in a tight labour market.
In other words, there is more validity to the idea of the Great Transition rather than the Great Resignation.
The?Great Resignation was first coined in the United States?just after a record 4 million Americans resigned from their jobs in April.
The theory goes that the COVID-19 experience, including role changes, greater workplace flexibility and more working from home, has led to people rethinking their careers, work-life balance and even their long-term goals.
The question is whether Australia will follow the US as it emerges from lockdowns and border restrictions? The fear is that hordes of workers will walk out the door for greener pastures, whatever they may be.
When it comes to Australian lawyers, the greener pastures won’t be in the Byron Bay hinterland, but for some it will be in other law firms or other legal roles – both here and overseas.
While there’s been more movement between firms in recent months, there are no underlying factors to indicate above-normal migration out of the profession. If anything, the prospects for better incomes and working conditions within legal organisations have never been better.
Golden era
The demand for commercial legal services will continue to be strong for the foreseeable future. Assuming capital remains cheap and abundant, ESG pressures persist and there’s no war with China, this golden era will continue.
What’s special about this cycle is that most sectors and almost all practice areas are predicted to grow.
Within this context, the key career transitions over the next 12 to 18 months will be away from firms/teams that are poorly led, don’t match the market in terms of remuneration and benefits, simply revert to the pre-pandemic operating model, and give lip service to workplace wellbeing and connection.
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The transitions will be towards firms that help build their CVs, offer more interesting work, provide better and clearer career opportunities and are known to be happier places to work. Some will also be attracted to the brighter lights of New York and London.
Euphoria
The Great Transition will probably last for a year or so before returning to a more regular cycle. The euphoria of surviving COVID-19 will boost confidence.
This energy – together with?the publicity around firms offering 10 per cent pay rises, news of major vacancies and the social proof of others making successful moves – will create momentum of its own.
There may be some regrettable departures that are clearly beyond a firm’s control.
If a high-flying associate wants to leave for a $US250,000 ($330,000) role in a White Shoe firm in New York, there’s probably not a lot that can be done other than staying in touch and welcoming them back (with an offer of three months’ sleep).
Leadership
Going through the list of what is in a firm’s control, the quality of team leadership is probably the most important element to consider.
A strong team leader can provide a sense of direction and connection, monitor workload and wellbeing, progress careers and development, and facilitate a positive work environment.
To make it through the Great Transition, firms need to ensure every team leader is up to the task. Stroking the ego of a powerful senior partner by making them a team leader may not work anymore. Team leaders need to have the time, skills, support and resources to do their job properly.
Putting a different label on the Great Resignation may reduce the concerns about overall labour supply across the market. However, there will be no let-up in the pressure on individual firms to retain their top talent over the next 12 to 18 months.
Joel Barolsky No doubt "some will be attracted by the bright lights of NY or London" but some (in London, NY and elsewhere) could equally be attracted to Australia & NZ. Firms need to be investing NOW in employment brand and talent attraction strategies. we are seeing a lot of BD roles in the market - but marketing/brand and communications requires major investment by some law firms if they want to be attractive (and be seen) by overseas candidates.
Another great article Joel Barolsky !