Law Firm Brand Management in 2023

Long gone are the days of cheesy commercials, spammy advertising, and transactional relationships in the legal space. As legal marketing continues to evolve, building a strong brand for yourself and your firm allows for your current and potential clients to get a better look at who you are and why you practice law. Building a strong brand distinguishes your firm from competitors, and clarifies why you are the better choice.?

Our team of law firm brand experts have outlined the top 5 benefits of enhancing your brand

• Current and Potential New Client Recognition
• Building a strong brand makes your marketing more impactful, and enhances trust when building a new relationship
• Client Loyalty
• The trial lawyer space has been transactional since the beginning of time, however the shift we are seeing creates long term relationships for all verticals of law.
• Credibility in the Legal Industry
• From clients to peers, you could be the best lawyer on earth and without a strong brand your firm and personal growth will be heavily impacted.
• Becoming the Better Choice Among Competitors
• In the digital age, Potential Clients have a long list of choices to fit their needs. Having a strong brand allows for you to stand out from the pack, and retain more clients.
• Attracting Better Employees
• Whether it be Lawyers or paralegals, highly educated individuals want to work somewhere where they are passionate about. Strong brands attract the strongest talent.

Additionally, a crucial aspect of managing your firm’s brand in 2023 is a hyperfocus on online presence across all internet listings and review websites. With reviews becoming a major part of your clients decision making process, ensuring that you have strong 5-star reviews with informative summaries can make a major impact on your firm’s growth. In a 2021 study conducted by Lawyer.com, over 85% of Potential New Clients trusted reviews as much as word of mouth recommendations. While it is unlikely that you will have a perfect 5 star rating across the entire internet, maintaining and fueling your reviews will allow for the best picture to be painted of your client experience.

All in all, brand management is a challenging feat for law firms in 2023 - and will only get more complex as the landscape continues to evolve. Hiring a brand and law firm management consultant can be an excellent first step for firms looking to improve their branding, and grow their firm. Many times minor changes and added solutions can revitalize a stagnant firm, and fuel growth of a new firm. If you have any questions on improving your brand and expanding your practice… or how to get started, you're more than welcome to get in touch with our in-house legal consultants.