The Law of Attraction: Become a Highly Sought-After Passive Job Candidate
Vaclav Koranda, SHRM-SCP
CHRO of the Year | Influential HR Leader | Adjunct Professor | Professional Speaker | Coach | Trainer | Book Author
The traditional job hunt often involves combing through listings, tailoring resumes, and navigating lengthy application processes. But what if you could be the one getting approached for exciting opportunities, all while comfortably employed? Welcome to the world of the passive job candidate.
Passive candidates are employed professionals who aren't actively seeking new roles, but may be open to the right opportunity. Companies value these individuals for their proven track record and current skills. Here are seven valuable pieces of advice on how to position yourself as a passive job magnet:
1. Acquire In-Demand Skills
Possessing skills that are both sought-after and scarce in the job market is a prerequisite to become an attractive target for recruiters. This could be expertise in a specific technology, a unique combination of soft and hard skills, or deep industry knowledge in a niche field.
When choosing which skills to learn, you should always evaluate your strengths and weaknesses first and consider what you're passionate about. However, if you really want to discover the hot skills that can propel your career to new heights, check out my earlier article here: https://getyourdreamjob.co/2024/04/02/skills-you-need-to-learn-to-earn-high-income-and-achieve-great-career-success/
2. Build a Clean Track Record
A history of success and achievements in your chosen field demonstrates your value to potential employers. This could be a strong track record of leading successful projects, increasing sales figures, reducing costs, or a reputation for innovation in your industry.
3. Cultivate an Impressive Online Presence
Whenever you use the internet, you leave behind a trail of information known as your digital footprint. Sometimes, it’s not always obvious that you are contributing to your digital footprint. For example, websites can track your activity by installing cookies on your device, and apps can collate your data without you knowing it. I won’t go too deep into the details here - you can find all the relevant information in my book, including how to protect yourself against potentially harmful information that could deter prospective employers.
I will mention the most important platforms for job search:
4. Contribute to Your Profession
Consider contributing to professional publications, blogs, or discussions on social media like Quora or Reddit to share your work, industry insights, and connect with thought leaders. Also, participating in industry events, conferences, panel discussions or webinars helps establish you as a credible expert and attract employers who will value your knowledge.
Be careful though - social media can also be breeding grounds for negativity, trolling, and biased opinions. It's important to be discerning about the information you consume and avoid getting caught in unproductive arguments. Being engaged in negative discussions could shed negative light on your personal brand also.
5. Network Strategically
Making connections and maintaining relationships can be the key to success in many professions and industries. Creating and nurturing a valuable personal network is a marathon. Building networks requires often a lot of giving initially and there is rarely an immediate return. In order to grow your network, you should regularly nurture the relationships within your network and continue expanding it by diligently attending family gatherings, alumni gatherings, professional conferences and conventions, events in your local community etc. There you can talk to people you know, learn what has changed on their side and update them about your situation. You should also approach people you don’t know yet, exchange contact details and connect with them on social networks like LinkedIn or Facebook.
A job interview, for example, always presents a great networking opportunity, too. Even if you don’t accept the offer in the end, you can still leave a great impression and harvest potential benefits later.
Don't just collect business cards or LinkedIn connections though – nurture genuine, mutually beneficial professional relationships. You will find a detailed guide on how to network successfully in my book .
6. Build Your Personal Portfolio
Having a portfolio is a great asset for many professions, particularly those relying heavily on visual or creative skills. Regardless of your profession, you can further strengthen your value proposition to potential employers by showcasing your past accomplishments, projects you’ve participated in or led, initiatives you've implemented, challenges you've addressed, or presentations you’ve made. If you prefer to avoid the hassle of creating a personal website, consider using one of the online portfolio platforms such as Dribbble or Adobe Portfolio. These platforms are specifically designed for showcasing professional work and often offer free plans with basic features.
While doing so, however, don’t forget about confidentiality. Avoid including any information that could be considered proprietary or confidential about your current employer. Consider anonymizing your data and focus on showcasing the thought process behind your initiatives rather than the granular details.
7. Stay Tuned
Keep your finger on the pulse of your industry by following relevant companies, websites, and newsletters. Stay updated on industry and market trends. Despite being a passive candidate, continue checking job boards periodically to stay in touch with the job market and not miss any potentially interesting opportunities.
Remember:
By implementing these strategies, you'll transform from a worn-out job seeker into a sought-after talent, attracting top opportunities that will begin knocking on your door.
Good luck!
P.S.: Don’t forget to click and download your free job search tracker here, which I designed to help you track essential data and stay on top of your job search, without overwhelming you with maintaining excessive or unnecessary details.
P.S.: There are three ways how I can help you further: