?? Laundry Detergent, Budgeting Tips, Content Ideas, and Tools
Happy Sunday, Metricooler!?
Shocking stat of the week: 47% of people in the U.S. listened to a podcast in the past month—a way higher number than I would’ve guessed.
How about you? Got any cool podcast recommendations? I’m always down to discover something amazing, no matter the category!
And now, let's dive into this week's content ??
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What We’re Cooking This Week
?? How To Create An Effective Social Media Budget
??? 6 Social Media Tools To Help You Work Smarter
?? A Post Format You Can Steal
??? 5 Can’t-Miss Social Media News
?? Creative Spotlight: The TikTok Playbook Of An Independent 7-Figure Brand?
?? How To Create An Effective Social Media Budget
It doesn't matter the size of your brand, your social media budget can make or break your marketing success. Think of it as the foundation to get everything in place—content creation, ad spending, influencer collaborations, and analytics.
With this guide, we’ll break down each category of your social budget with real examples to help you focus on what will drive the most significant impact—and save you from wasted spend.
Don’t have a Metricool account yet? ?? Create one now for free. It’ll take you a minute.
??? 6 Social Media Tools To Help You Work Smarter
In our latest video, Robert Catoir covers our must-have tools for social media management that will simplify your social media tasks. See how Google Alerts can help you with social listening, Kolsquare | B Corp? , and Upfluence streamline influencer partnerships, Manychat handles message automation, and Zapier connects workflows for maximum efficiency.
?? A Post Format You Can Steal
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?? Social Media News You Can't Miss
?? LinkedIn Launches Free AI Certifications
领英推荐
LinkedIn just rolled out three free AI certification courses to help professionals stay competitive in an AI-driven landscape. These courses target recruiting, HR, and learning development.
LinkedIn’s data shows that by 2030, nearly 70% of job skills will evolve, making AI skills crucial. LinkedIn’s chief economist warns that companies that skip investing in AI training could fall behind in productivity.?
?? YouTube: AI Summaries and New Tools for Creators
YouTube is stepping up its AI game with a global rollout of AI-generated video summaries for English-language content, helping viewers get a quick overview of videos before diving in. Additionally, creators can look forward to a revamped Studio mobile app that organizes videos by format—Shorts, livestreams, playlists, and more.
Also on the horizon: updates to the “Community” tab (formerly “Comments”) with improved metrics, a new community spotlight, and an AI-powered chatbot for creator support. No release date yet, but according to the company, all these features will gradually roll out in the coming months.
?? Stories Matter: Keep Your Followers Close
In his latest Reel, Instagram’s head honcho, Adam Mosseri, highlighted why Stories are a must for engagement. While they may not directly boost reach or follower counts, Mosseri emphasized that Stories can strengthen connections with current followers.?
Creators who share behind-the-scenes or daily updates see fewer unfollows, which supports gradual growth over time. In short, keep those Stories coming if you want to hold onto your loyal audience.
???? Threads Brings ‘Trending Now’ to Japan
Threads is expanding its “Trending Now” feature beyond the U.S., starting with a test in Japan this week. According to the company, Meta is answering requests from international users by testing the real-time conversation feature in new regions. The section will include popular topics—yes, even from politicians—keeping users updated on what’s buzzing locally and globally.
?? Instagram’s Now Shows Reel View Sources
Instagram’s latest analytics feature offers creators more insight into their Reels with “Top Sources” tracking. Now, you can see where your Reel views originate—from recommendations, the main feed, reshares, or profile visits. These insights are super helpful for refining your content strategy by understanding which channels drive the most engagement.
?? Creative Spotlight: The TikTok Playbook Of An Independent 7-Figure Brand?
Matt Cook, founder of Mozi Wash, is challenging billion-dollar laundry giants in a unique way. Self-funded and created with just $20,000, Mozi Wash has managed to rake in millions of views and 3.6M likes on TikTok, all while projecting $1.5 million in sales this year.?
And Matt has an additional challenge: Mozi Wash is a premium product, priced at $35 a can—significantly more than typical laundry detergent.?
Here’s how they’re making it work and how any brand can adopt these tactics:
??? Hero journey: Matt doesn’t shy away from sharing his story, motivations, and challenges on social media. He’s open about what he thinks is wrong with mass-market detergents and why he created Mozi Wash. He even gives a peek into how orders are packed and shipped. This transparency helps build strong connections with people who value authenticity, even if it sometimes invites criticism.
?? Tackling objections: Mozi knows $35 is more than people expect to pay for detergent. Matt addresses concerns directly, showing Mozi’s effectiveness in tackling tough stains, and he films people’s live reactions to the product’s unique scent. This upfront approach builds credibility and makes the product feel accessible and trustworthy.
?? Product is always the star: Every Mozi video includes the product in some form. Mixing lighter content, such as “laundry myths” and “laundry hacks,” with more direct product demonstrations builds awareness and familiarity across the content funnel. And with Mozi’s unique packaging, every video becomes a mini ad for the brand, boosting recognition with each post.
?? Takeaway: Mozi proves that even small brands can compete with megacorps by staying genuine, addressing audience concerns, and showing up consistently. Authentic storytelling, behind-the-scenes content, and visible products in every piece of content make Mozi’s TikTok strategy one that brands of any size can learn from.
That's it for today, catch you next week!
Peace,
David Bustos Fernández from Metricool ??